Our Vision

RAI and its subsidiaries are leading the transformation of the tobacco industry in ways that will benefit society because policy is evolving, the marketplace is more dynamic than ever before and adult tobacco tastes are changing. Adult tobacco consumers want new, convenient, smoke-free ways to enjoy tobacco. Transforming tobacco is a bold vision that we believe in and our journey is well under way.

Our vision is to achieve market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the harm caused by smoking. This commitment is the right thing to do and will ultimately advance our commercial objectives. Our vision creates tremendous opportunities for our companies and people to grow, creating a successful and sustainable future for all.

A Remarkable Career

In the RAI companies, you can build a remarkable career doing challenging work that makes a real difference. Whatever your ambitions may be, you can make them happen here by taking an active role in charting your growth and taking advantage of ongoing development opportunities that will help you achieve your goals throughout your career.

You’ll work with experienced leaders and mentors who are both interested and invested in your success. They’ll actively provide you the guidance you need to grow based on your performance, unique talents and professional goals. To help you achieve your goals, you can take advantage of a wide selection of world-class professional and soft-skill development programs at every stage of your career.

Whether it’s development in role, cross-functional rotations to broaden your skill set or preparation for a promotion, you’ll find the RAI companies rich in opportunities, commitment and resources to help you build the remarkable career you envision. Learn more about RAI careers.

Our Companies

Rai Logo 

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Vapor Company; Niconovum USA, Inc.; Niconovum AB; Santa Fe Natural Tobacco Company, Inc.; R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Kentucky BioProcessing Inc.; RAI Innovations Company; and RAI Services Company.

Our operating companies are developing a range of revolutionary products that are redefining tobacco enjoyment. Through this innovation and the marketing of our companies’ iconic brands, we’re not just building market leadership we’re transforming an entire industry. Learn more about our family of companies below.

 Rjreynolds Logo

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. The company's leading brands include Newport, Camel and Pall Mall.

 Santa Fe Natural

Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit products.

 American Snuff

American Snuff Company, LLC is the nation’s second-largest manufacturer of smokeless tobacco products. The company’s leading brands are Grizzly and Kodiak.


Niconovum USA, Inc. and Niconovum AB market innovative nicotine replacement therapy products in the United States and Sweden, respectively, under the ZONNIC brand name.

 Rjreynolds Vapor

R.J. Reynolds Vapor Company manufactures and markets VUSE e-cigarettes.

 Kbp Kentucky Bioprocessing

Kentucky BioProcessing, Inc. is the world's leader in using tobacco plants to produce, extract and purify proteins.

 Rai Innovations

RAI Innovations Company is focused on the product development, innovation and commercialization of next-generation vapor and nicotine products.

 Rai Services Company

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].


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