PVH has the buttoned-up look covered. A top global apparel player, it is the world's largest dress shirt and neckwear company. PVH owns and globally markets lifestyle brands Calvin Klein and Tommy Hilfiger. Its closet also overflows with clothing, accessories, and footwear for men, women, and children. PVH owns Heritage Brands, which include Van Heusen, IZOD, ARROW, Warner's, Olga, Eagle, and Bass. Private-label and licensed brands, such as DKNY, Speedo, Kenneth Cole New York, and MICHAEL Michael Kors, round out its wardrobe. PVH generates sales from multiple channels: about 1,450 company-operated retail stores, retailers, licensees, franchisees, distributors who resell, and royalty and advertising fees.
PVH organizes its business into three main areas. Tommy Hilfiger consists of North America and International businesses and is the largest segment, contributing 44% of company revenues in 2016. Calvin Klein (36% of revenue), consists of the Calvin Klein Licensing and Other (Calvin Klein Apparel) segments and comprises Calvin Klein dress furnishings, sportswear, and outlet retail divisions in North America. Finally, Heritage Brands (22% of revenue) consists of the Heritage Brand Dress Furnishings (men's dress shirts and neckwear), Wholesale Sportswear, and Retail segments.
The company's products are made in more 1,450 factories in more than 50 countries worldwide.
In addition to the more than 1,900 retail stores that it operates, PVH maintains wholesale and retail warehousing and distribution centers in the US, Canada, Japan, and the Netherlands. The centers inspect, sort, pack, and ship goods to customers.
The company sells products in the US, Canada, Europe, Asia, Mexico, and Brazil. Its US business accounted for 55% of sales in fiscal 2016.
Sales and Marketing
PVH's Calvin Klein, Tommy Hilfiger, and Heritage Brands businesses all distribute products through multiple channels, including retail, wholesale, and licensing to third parties. Within the retail channel, each business has its own network of company-operated stores (those in the US and Canada tend to be located in outlet malls), specialty stores, and company-operated e-commerce sites. On the wholesale side, Calvin Klein and Tommy Hilfiger products are sold to distributors for resale, stores operated by licensees and franchisees, and department stores like Macy's (PVH's top customer) and Dillard's. Tommy Hilfiger products are also sold through joint ventures in such emerging markets as Brazil, China, and India.
Heritage Brands products are distributed wholesale to the likes of Bon-Ton Stores, J. C. Penney, Kohl's, and Sears. Each of the Calvin Klein, Tommy Hilfiger, and Heritage Brands businesses have a number of licensing partners domestically and abroad, who have the right to manufacture and wholesale specified products under one or more brands or are granted the right to open retail stores under the licensed brand name.
PVH targets the marketing of its brands at distinct consumer demographics. The company advertises its brands through digital media (including its e-commerce and social media sites), national print media, television, outdoor signage, special events, promotions, and store locations. It also advertises through product tie-ins and sport sponsorships (Calvin Klein/basketball, Van Heusen/football, and IZOD/golf). The Tommy Hilfiger marketing team also coordinates appearances by the designer himself, Tommy Hilfiger, at runway shows, special events, and flagship store openings.
The company spent $376.6 million on advertising expenses in 2016, down from $384.6 million and $392.5 million, in 2015 and 2014, respectively.
PFH's five largest customers account for more than a fifth of total revenues.
The company's net revenues have been increasing in recent years, until 2016. In fiscal 2016, the company's net revenue decreased by 3% due to a sales drop in Tommy Hilfiger North America and Tommy Hilfiger International segments, resulting from the impact of foreign currency translation from a weaker euro.
The revenues in the Tommy Hilfiger North America segment decreased 1% due to a 5% drop in retail comparable store sales, primarily as a result of the decline in traffic and consumer spending trends in US stores located in international tourist locations due to the stronger dollar.
Tommy Hilfiger International segment revenues decreased by 10% (including a 15% negative foreign currency impact).
PFH's net income net income increased by 30% in fiscal 2016, mainly due to higher net revenues and a decrease in selling, general and administrative expenses, related to lower retirement plan expense resulting from actuarial gains; a 70 basis point reduction due to a lower Warnaco integration and restructuring costs; and a decline in the Calvin Klein International and Tommy Hilfiger International segments.
The company's operating cash inflow increased by 14% in fiscal 2015.
PVH's strength lies in the fact that it maintains a strong, diversified brand portfolio that is growing through acquisitions and supported by a model that offers multiple brands and product types globally at different price points and across a range of distribution channels -- from retail to licensing -- allowing PVH to reach a broad range of consumers in various geographic regions thus reducing reliance on any one demographic.
The company focuses on reinvesting in businesses and pursuing strategic acquisitions.
Mergers and Acquisitions
In 2016 the company bought 55% of TH Asia Ltd., its joint venture for Tommy Hilfiger in China. The acquisition is expected to add $100 million of revenues. With the closing of this transaction, Tommy Hilfiger business now operates directly in its fastest growing market, while leveraging its well-established infrastructure in Asia.