Pioneer Electronics (USA) is just one child in a large family that's passionate for music; but, its contribution is clear. Its Japanese parent company, Pioneer Corporation, is a leading maker of consumer and commercial audio and video electronics with subsidiaries and affiliates around the world. Pioneer Electronics (USA) is the sales and marketing arm of Pioneer's North American operations, which accounts for roughly 15% of the parent company's sales. Pioneer Electronics (USA) offers a slew of audio, video, and computer products for the home and car, such as DVD and Blu-ray players, GPS navigation systems, and satellite radio. The company also serves professionals, such as DJs and recording studios.