New Era Cap has all Major League bases covered -- or at least the heads above them. The Koch family-owned company makes the uniform caps of every Major League Baseball and Minor League Baseball team, as well as uniforms worn by high school baseball players. The manufacturer boasts a portfolio of more than 420 licenses, including the 59FIFTY fitted cap. New Era makes 40 million licensed and non-licensed caps a year for sale to celebrities and consumers alike through its flagship stores and retailers, such as Dick's in the US and Aeon in Japan. New Era has offices in Canada, Brazil, Europe, Hong Kong, and Japan, and a plant in the US.
New Era makes officially-licensed headwear, apparel, and accessories at its plant in Derby, New York.
Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era produces headwear for the National Basketball Association, National Hockey League, Minor League Baseball, Baseball Canada, Little League Baseball USA Hockey Hardwood Classics, Collegiate Licensing Company, TaylorMade, Titleist, Marvel, DC Comics, Warner Brothers, and others.
New Era's operations include an exclusive marketing and distribution partnership with Collegiate Pacific, referred to as the New Era Team Sports Division. Run by Collegiate Pacific, the division provides marketing and order processing expertise to customers in the institutional and sporting goods markets.
The company has more than a dozen retail locations in Australia, Brazil, Canada, France, Germany, Mexico, Hong Kong, Italy, Japan, South Korea, UK, and the US (New York, Florida, California). Through distributors, New Era caps are sold in about 40 countries worldwide. It also has office locations in Asia and Australia, and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong.
Sales and Marketing
New Era offers its products through its own retail stores in the US and internationally. Through distributors, its headwear is available in Australia, Hong Kong, Indonesia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, and Thailand. It also sale products online.
New Era Cap reiterated in 2015 that it would continue to innovate with technology in its products. Accordingly that year, it opened an office at Buffalo's Baird Research Park in Amherst as a platform for research and development, and established its subsidiary venture, NE Innovation, to highlight its new move toward tech-savvy apparel.
The company has also partnered with organizations to bolster its services. In 2014, for example, New Era expanded its relationship with Pereira & O'Dell New York, which would act as its lead creative agency across a variety of projects in 2015. Overseas, the company's expansion in Asia, Europe, and other international markets has been supported by New Era's contract with Hong Kong-based Mainland Headwear. Under the agreement, Mainland Headwear manufactures products for the company.
The company is also looking to expand thanks to a new five-year deal with the National Football League to sell NFL caps, which started in spring 2012. New Era was among seven apparel partners picked by the NFL, including Nike and Under Armour. The contract marked a victory over Reebok, and the adidas AG-owned company that had a lock on the NFL apparel and headwear contract for a decade. New Era anticipates the exposure that the NFL gives their products will translate to increased sales in other categories, which include baseball, college, and lifestyle merchandise.
To extend the reach of its brand online, New Era launched RivalsLive.com for hardcore and casual fans.
The company was founded in 1920 by German immigrant Ehrhardt Koch. New Era Cap's first retail store opened in New York City in mid-2006.