Lost Arrow Corporation knows exactly what its targets are -- the Great Outdoors, and the consumers that love it. Known best as the parent of Patagonia, the holding company focuses on clothing and activewear for outdoor sports and activities. Its other subsidiaries include Water Girl USA (women's clothing and swimwear manufacturer), Lotus Designs (maker of clothing and accessories for kayakers and whitewater paddlers), and Great Pacific Iron Works (outdoor apparel and gear retailer). The group also owns Fletcher Chouinard Designs, a surfboard manufacturer. Founder Yvon Chouinard, a legendary rock climber and mountaineer, and his wife, Malinda, own Lost Arrow.