About Levi Strauss & Co.

Pioneering American apparel maker Levi Strauss & Co. (LS&CO.) has jeans in its genes. A global manufacturer of brand-name clothing, LS&CO. sells jeans and sportswear under the Levi's, Dockers, Signature by Levi Strauss, and Denizen labels in more than 110 countries. It also markets men's and women's underwear and loungewear. The Haas family (descendants of founder Levi Strauss) controls LS&CO. LS&CO. distributes its brand products through more than 695 company-operated stores located in over 30 countries, and through the third-party and first-party online stores. LS&CO. makes more than 75% of its revenue from Levi's branded men's pants.

Operations

Directly or through third parties, LS&CO. designs, markets, and sells jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories for men, women, and children. Company-operated and online stores generated about 30% of revenues in fiscal 2016.

LS&CO. distributes its Levi's and Dockers products through more than 695 company-operated stores located in more than 30 countries, including the US, and through the third-party and first-party online stores. The company distributes its Levi's and Dockers products nationwide through chain retailers and department stores. Outside the US, it distributes products primarily to department stores, specialty retailers, and approximately 2,200 franchised and other brand-dedicated stores.

By product, LS&CO. generated more than 75% of its total revenue from men's products during fiscal 2016. Pants made about 75% of total revenue, and the Levis' branded products generated more than 85% of total revenue.

Geographic Reach

Iconic LS&CO. sells its products in more than 110 countries. It operates manufacturing, distribution, and finishing facilities in the Americas, Europe, and Asia/Pacific regions. The company's Americas segment contributed about 60% to its total revenue during fiscal 2016, while its Europe and Asia (which counts the Middle East and North Africa) segments contributed about 25% and 15%, respectively. Its key markets are the US, France, Germany, Mexico, and the UK.

Sales and Marketing

A multi-channel marketer, LS&CO. sells its products in more than 50,000 retail locations worldwide. Its brands lend themselves to a variety of retail formats, including chain retailers (JCPenney, Kohl's, Wal-Mart, and Target), department stores (Macy's, Nordstrom, and Barney's), and company-operated e-commerce sites and online stores of other retailers. Sales to its top 10 wholesale customers have accounted for approximately 30% of revenues.

The company distributes its products through a wide variety of retail formats around the world, including chain and department stores, franchise stores and shop-in-shops, company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer ecommerce sites.

Altogether, LS&CO. spent $284.0 million on advertising in fiscal 2016, up from $276.4 million the prior fiscal period.

Financial Performance

The company's revenue was $4.5 billion during fiscal 2016, up slightly compared to the prior fiscal year. The small increase was largely driven by an increase in revenue from Europe. LS&CO. reported net income of about $291 million for fiscal 2016, which was a slight spike compared to the $209 million the company reported for net income in fiscal 2015. The high cost of producing the goods the company sells, along with its selling, general, administrative, and interest expenses resulted in LS&CO.'s modest net income on $4.5 billion in revenue.

Strategy

LS&CO continued in 2016 to follow a handful of growth-oriented measures, including: driving profitable growth of its core men's pants brands (Dockers and Levi's); expanding its brand reach and diversifying into new or undertapped geographic markets, including China, India, Russia, and Brazil; becoming omni-channel through online stores, franchises, and company-operated stores; and improving its cost structure to ensure long-term profitable growth.

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Levi Strauss & Co.

1155 Battery St
San Francisco, CA 94111-1264
Phone: 1 (415) 501-6000
Fax: 1 (415) 501-1468

Stats

  • Employer Type: Private
  • President and CEO: Charles V. Bergh
  • Chairman: Stephen C. Neal
  • EVP and CFO: Harmit J. Singh
  • 2016 Employees: 13,200

Major Office Locations

  • San Francisco, CA

Other Locations

  • Foley, AL
  • Leeds, AL
  • Bentonville, AR
  • Anthem, AZ
  • Scottsdale, AZ
  • Alpine, CA
  • Cabazon, CA
  • Calexico, CA
  • Irvine, CA
  • Lake Elsinore, CA
  • Malibu, CA
  • Milpitas, CA
  • Napa, CA
  • Ontario, CA
  • Orange, CA
  • San Diego, CA
  • Santa Barbara, CA
  • Santa Clara, CA
  • Santa Monica, CA
  • Torrance, CA
  • Walnut Creek, CA
  • Denver, CO
  • Westbrook, CT
  • Ellenton, FL
  • Homestead, FL
  • Miami, FL
  • Miramar, FL
  • Orlando, FL
  • West Palm Beach, FL
  • Weston, FL
  • Commerce, GA
  • Dawsonville, GA
  • Lawrenceville, GA
  • Locust Grove, GA
  • Waipahu, HI
  • Chicago, IL
  • Schaumburg, IL
  • Fremont, IN
  • Hebron, KY
  • Dedham, MA
  • Wrentham, MA
  • Hagerstown, MD
  • Novi, MI
  • Bloomington, MN
  • Branson, MO
  • Osage Beach, MO
  • Canton, MS
  • Asheville, NC
  • Mebane, NC
  • Elizabeth, NJ
  • Tinton Falls, NJ
  • Santa Fe, NM
  • Henderson, NV
  • Las Vegas, NV
  • Laughlin, NV
  • Sparks, NV
  • Flushing, NY
  • New York, NY
  • Niagara Falls, NY
  • Waterloo, NY
  • Burbank, OH
  • Monroe, OH
  • Eugene, OR
  • Portland, OR
  • Tannersville, PA
  • Bluffton, SC
  • Gaffney, SC
  • Knoxville, TN
  • Nashville, TN
  • Sevierville, TN
  • Canutillo, TX
  • Cypress, TX
  • Dallas, TX
  • Frisco, TX
  • Grand Prairie, TX
  • Grapevine, TX
  • Houston, TX
  • Mercedes, TX
  • Roanoke, TX
  • Round Rock, TX
  • Terrell, TX
  • Park City, UT
  • Mc Lean, VA
  • Williamsburg, VA
  • Salzburg, Austria
  • Alexania, Brazil
  • Belo Horizonte, Brazil
  • Contagem, Brazil
  • Itupeva, Brazil
  • Novo Hamburgo, Brazil
  • Porto Alegre, Brazil
  • Rio De Janeiro, Brazil
  • Sao Paulo, Brazil
  • Calgary, Canada
  • Edmonton, Canada
  • Etobicoke, Canada
  • Hamilton, Canada
  • Montréal, Canada
  • North York, Canada
  • Rocky View County, Canada
  • Beijing, China
  • Adachi-Ku, Japan
  • Chiyoda-Ku, Japan
  • Fuchu, Japan
  • Fukuoka, Japan
  • Gamou-Gun, Japan
  • Gotemba, Japan
  • Hachioji, Japan
  • Hamamatsu, Japan
  • Hiroshima, Japan
  • Inashiki-Gun, Japan
  • Iruma, Japan
  • Izumisano, Japan
  • Kanazawa, Japan
  • Kashihara, Japan
  • Kawanishi, Japan
  • Kawasaki, Japan
  • Kita Saku-Gun, Japan
  • Kitahiroshima, Japan
  • Kitakyushu, Japan
  • Kobe, Japan
  • Koshigaya, Japan
  • Koto-Ku, Japan
  • Kurashiki, Japan
  • Kuwana, Japan
  • Kyoto, Japan
  • Machida, Japan
  • Minato-Ku, Japan
  • Nagoya, Japan
  • Nishinomiya, Japan
  • Okazaki, Japan
  • Osaka, Japan
  • Otsu, Japan
  • Oyabe, Japan
  • Sagamihara, Japan
  • Saitama, Japan
  • Sakai, Japan
  • Sano, Japan
  • Sapporo, Japan
  • Sendai, Japan
  • Setagaya-Ku, Japan
  • Shibuya-Ku, Japan
  • Shinjuku-Ku, Japan
  • Shizuoka, Japan
  • Sumida-Ku, Japan
  • Tachikawa, Japan
  • Taito-Ku, Japan
  • Tomigusuku, Japan
  • Toshima-Ku, Japan
  • Tosu, Japan
  • Toyonaka, Japan
  • Wakayama, Japan
  • Yokohama, Japan
  • Aguascalientes, Mexico
  • Järfälla, Sweden
  • Taipei City, Taiwan
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