While some are busy keeping up with the Joneses, The Jones Group (formerly Jones Apparel Group) is too busy taking stock in its own brand portfolio to take notice. The company provides a wide range of clothing, shoes, and accessories for men, women, and juniors. Its brands include Anne Klein, Jones New York, Gloria Vanderbilt, Nine West, Evan-Picone, and l.e.i., among some 30 others. Through licensing agreements, Jones also supplies Givenchy jewelry, Rachel Roy designer apparel, and Dockers footwear. It is active in both the retail and wholesale sectors. The Jones Group operates about 950 outlet and specialty stores in the US and internationally, as well as branded e-commerce sites.
Following the acquisition of UK-based footwear and accessories firm Kurt Geiger in 2011, The Jones Group reorganized to form six business segments: domestic wholesale sportswear (including such brands as Jones New York, Anne Klein, and Rachel Roy); domestic wholesale jeanswear (Energie, Gloria Vanderbilt, l.e.i.); domestic wholesale footwear and accessories (Joan & David, Nine West, Stuart Weitzman, Mootsies Tootsies); domestic retail (store banners include Jones New York, Nine West, Easy Spirit, and ShoeWoo); international wholesale; and international retail (Kurt Geiger, Stuart Weitzman).
Although the US is The Jones Group's largest market (contributing nearly 80% of sales), international revenue is growing. In 2012 the UK and Canada accounted for nearly 10% and nearly 5% of sales, respectively. Other international markets include France, Ireland, Italy, Monaco, and Spain.
Sales and Marketing
Department stores are the company's largest customer group, accounting for nearly half of sales; Macy's accounted for nearly 20%.
After four years of declines, The Jones Group has sewn together three consecutive years of increasing sales, including a very slight uptick in 2012 to $3.8 billion (which is still well below the $5 billion mark reached in 2005). Most of the company's business segments declined in 2012, but results were buoyed by a 49% jump in international retail sales and 9% growth in domestic wholesale footwear and accessories. The international retail segment was helped by the 2011 acquisition of Kurt Geiger while domestic wholesale footwear and accessories benefited from increased shipments of Nine West and AK Anne Klein handbags and jewelry.
The years of increasing sales has come as Jones Group works to improve its fortunes; it has freshened up its mainstay labels, added new ones (including Brian Atwood, Kurt Geiger, and Stuart Weitzman) that are poised for growth, and marketed exclusive collections through select retailers. It has also been right-sizing its retail footprint and taken other steps to cut costs. In 2012 the company closed 103 underperforming domestic locations and expects to close more in 2013.
To boost demand for its offerings, Jones has been inking exclusive brand distribution deals with select retailers. In the past several years it launched the Rachel Roy collection as an exclusive Macy's line and began providing GLO Jeans casualwear exclusively to Kmart. It also provides l.e.i. products exclusively to Wal-Mart. Licensing deals are also key to Jones' business. High-profile licensing agreements include Rachel Roy, Givenchy, and Jessica Simpson brand jeanswear.