Interbond Corporation of America (doing business as BrandsMart USA) boasts more than 500 brand names across its nearly 50,000 electronics and entertainment products. It sells them in the US and internationally. It offers low-priced appliances, computers, TVs, car stereos, mobile phones, personal care gadgets, movie, music, games, and more. The retailer runs about 10 electronics stores under the BrandsMart USA banner in the South Florida and Atlanta metropolitan areas. Each stocks more than $8 million in merchandise. BrandsMart USA also sells products online, providing shipping for orders placed throughout the US, Latin America, and the Caribbean. Chairman Robert Perlman founded the company in 1977.
Aside from its home office and warehouse facilities in Hollywood, Florida, BrandsMart USA operates stores in South Florida and in Georgia, providing some 2,600 jobs. Its clearance center is located in Florida's South Broward County.
BrandsMart USA is one of the nation's largest volume-per-store retailers. With help from its low-price strategy, the retailer has performed relatively well in the consumer electronics niche, which once included bankrupt rivals such as Circuit City.
The company operates in Latin America and the Caribbean through a marketing agreement with shopping facilitator Punto Mio. Using Punto Mio's integration technology, international customers accessing BrandsMart USA's website can browse products listed in their local currencies (purchase prices include applicable delivery fees and taxes).
Sales and Marketing
BrandsMart USA stores are known for their brightly lit interiors and neon price tags, as well as their noisy, bustling atmospheres. The simple presentation scheme helps to keep price tags low and to move crowds of customers. The retailer faces competition from the likes of Best Buy, hhgregg, and Wal-Mart.
To promote an eco-friendly message, BrandsMart USA runs a Go Green Trade In Program, a take-back initiative, in partnership with the Consumer Electronics Exchange. The program issues BrandsMart USA gift cards to shoppers who trade in their unwanted electronics (including gaming consoles, MP3 players, and mobile phones), which are then recycled by the Consumer Electronics Exchange.