Crutchfield wants you to lean on it when choosing consumer electronics. The company sells high-tech wares via its website, catalog, and two retail stores in Virginia. Its products include TVs, DVD players, stereos, gaming systems, digital cameras and camcorders, and MP3 players. Crutchfield also sells automotive audio and video products, such as speakers, amplifiers, overhead screens, and navigation systems. It carries major brands, including Sony, Bose, Pioneer, and Kenwood. The firm was founded by Bill Crutchfield in 1974 and was one of the first electronics retailers to launch an e-commerce site. In 2009 it launched a mobile version of its site. Crutchfield's catalog is mailed to about 6 million households.
Crutchfield has worked to stand strong as consumer spending declined during the US recession and economic uncertainties persist. To avoid layoffs, the company focused on eliminating its short-term debt, pared down employee wages (including a 10% reduction for Crutchfield himself), and taken other steps to slash costs. With reduced financial obligations, the firm anticipates sharper growth once the market picks up.