BSH Home Appliances works to keep kitchens and washrooms productive. The company makes and distributes a variety of high-end home appliances, such as dishwashers, ovens, cooktops, ranges, washing machines, and dryers. It sells them under the Gaggenau, Bosch, and Thermador brands. BSH serves the US and Canadian markets, selling products directly to new homebuilders, as well as through retailers the likes of Home Depot, Lowe's, and Sears. Most BSH appliances, which are locally manufactured at plants in North Carolina and Tennessee, are made from recyclable materials. Founded in 1997, BSH Home Appliances is a subsidiary of German manufacturer BSH Bosch und Siemens Hausgeräte.
Based in California, BSH Home Appliances serves North American consumers and homebuilders for its German parent. Its products are made in the US.
BSH Home Appliances, part of its German parent's North American operations, is organized by product category -- laundry, dishwasher, cooking, and refrigeration -- to focus on BSH's core competences.
The company makes products specifically for the American market, instead of importing products from Germany. Refrigerators, washers, and dryers sold in the US are about 50% larger than comparably priced models in Europe and Asia. BSH Home Appliances also imports certain products, such as the Tassimo single-cup brewer, for sale at retail stores and online in the US.
In fiscal 2012 (ends December) North American operations generated 3% of BSH Bosch und Siemens' revenues, about 2% less than in 2011. Despite moves to boost demand, including distributing its Bosch-branded appliances to Best Buy, BSH Home Appliances' sales have remained relatively flat. BSH reports that the market for large home appliances in North America grew substantially during the reporting period, but only on a euro basis. Indeed, net of currency effects, the company logged slim growth in the US and drops in Canada.
As part of BSH's rebound strategy, it is focused on selling more of its energy efficient offerings. The appliance maker also plans to invest an additional $50 million in its dishwasher business.