About BCBG MAX AZRIA GROUP, LLC

Its name may come from Parisian slang ( bon chic, bon genre , meaning "good style, good attitude"), but fashion firm BCBG Max Azria Group is rooted in America. French designer Max Azria started BCBG in Los Angeles, making his name with the novel baby-doll dress, and now creates clothing collections and accessories for women and men under more than 20 brands, including BCBGMAXAZRIA, Max Azria, Herve Leger, and BCBGeneration. His apparel and accessories are sold in more than 570 BCBG boutiques the US and some 45 other countries worldwide. The brand is also carried by specialty stores and major department stores. The company filed for Chapter 11 bankruptcy protection in early 2017.

Change in Company Type

BCBG Max Azria Group in 2013 was reported to be exploring a sale that could fetch as much as $1 billion. The company retained Blackstone Group to advise it on its debt restructuring. (The company's rapid expansion has saddled it with some $685 million in debt, amid falling sales.) The fashion house has been under financial pressure since the 2008 financial crisis. Financial Services firm Guggenheim Partners holds about $475 million of the company's approximately $685 million in debt and in mid-2013 was seeking wrest control of the company from Azria.

Bankruptcy

BCBG Max Azria filed for Chapter 11 bankruptcy protection in the first quarter of 2017. The company is seeking new sources of capital and is restructuring its business, including closing some 120 locations. It will close stores in Canada and plans to consolidate locations in Japan and Europe. After completing its restructuring, expected in the third quarter of 2017, the company intends to be in a better position to invest in expanding its online retail presence to reach and attract more customers.

Geographic Reach

The California-based company sells its ready-to-wear apparel in more than 175 BCBG Max Azria boutiques across the US. It also has a retail presence in about 45 other countries, including Canada, Russia, Chile, China, Japan, Venezuela, and other counties in Europe, the Middle East, Russia, and South America. It has 570 retail boutiques worldwide.

Sales and Marketing

The company sells its products via retail stores and online and ships to 100 countries through its partnership with BorderFree (a third-party global service provider).

Strategy

In 2015 the company opened store in India. The location focuses on featuring dresses, sportswear and a lot of tops. In 2013 the fashion chain opened stores in Indonesia and Mexico.

Extending its reach to new apparel categories, its BCBGeneration line launched an intimates collection for fall 2013 and a swimwear collection to be sold in department stores worldwide and through BCBGeneration stores. The launches follow the signing of a new licensing agreement between the company and Trimera Group, its licensee for swimwear.

Company Background

In recent years BCBG Max Azria looked to extend its reach to different price points to capture a broader slice of the market. To that end, the fashion firm in 2009 teamed up with Hannah Montana star Miley Cyrus to create the Miley Cyrus & Max Azria collection (aka Miley & Max), which features tops, bottoms, rompers, and dresses -- all for less than $20 apiece. The line, which was sold exclusively through Wal-Mart, was a disappointment and the company discontinued it.

The company was founded in 1989.

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Company News and Press Releases

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BCBG MAX AZRIA GROUP, LLC

2761 Fruitland Ave
Vernon, CA 90058-3607
Phone: 1 (323) 589-2224
Fax: 1 (323) 584-2550

Stats

  • Employer Type: Private
  • Chairman and CEO: Max Azria
  • Chief Creative Officer: Lubov Azria
  • Director: Ajitesh Bhatia
  • Employees: 2,650

Major Office Locations

  • Vernon, CA
  • Los Angeles, CA

Other Locations

  • Bessemer, AL
  • Mobile, AL
  • Northport, AL
  • Tuscaloosa, AL
  • Bella Vista, AR
  • Bryant, AR
  • El Dorado, AR
  • Hot Springs, AR
  • Little Rock, AR
  • Wynne, AR
  • Anthem, AZ
  • Chandler, AZ
  • Clifton, AZ
  • Flagstaff, AZ
  • Gilbert, AZ
  • Mesa, AZ
  • Phoenix, AZ
  • Prescott Valley, AZ
  • Safford, AZ
  • Scottsdale, AZ
  • Tempe, AZ
  • Tucson, AZ
  • Angels Camp, CA
  • Antioch, CA
  • Atascadero, CA
  • Banning, CA
  • Beverly Hills, CA
  • Bonita, CA
  • Brea, CA
  • Burbank, CA
  • Cabazon, CA
  • Camarillo, CA
  • Campbell, CA
  • Carlsbad, CA
  • Castro Valley, CA
  • Chatsworth, CA
  • Chula Vista, CA
  • Commerce, CA
  • Concord, CA
  • Del Mar, CA
  • El Segundo, CA
  • Elk Grove, CA
  • Fontana, CA
  • Fremont, CA
  • Galt, CA
  • Gardena, CA
  • Gilroy, CA
  • Glendale, CA
  • La Mirada, CA
  • La Puente, CA
  • Lancaster, CA
  • Livermore, CA
  • Marina Del Rey, CA
  • Milpitas, CA
  • Mission Viejo, CA
  • Monterey Park, CA
  • Napa, CA
  • Newbury Park, CA
  • Newhall, CA
  • Newport Beach, CA
  • Palm Desert, CA
  • Palo Alto, CA
  • Pasadena, CA
  • Petaluma, CA
  • Pittsburg, CA
  • Redwood City, CA
  • Riverside, CA
  • Sacramento, CA
  • San Diego, CA
  • San Dimas, CA
  • San Francisco, CA
  • San Jose, CA
  • San Leandro, CA
  • San Ramon, CA
  • San Ysidro, CA
  • Santa Barbara, CA
  • Santa Clarita, CA
  • Santa Monica, CA
  • Santa Rosa, CA
  • Sebastopol, CA
  • Sherman Oaks, CA
  • Thousand Oaks, CA
  • Tustin, CA
  • Vacaville, CA
  • Ventura, CA
  • Vista, CA
  • West Hollywood, CA
  • Yuba City, CA
  • Aurora, CO
  • Broomfield, CO
  • Centennial, CO
  • Colorado Springs, CO
  • Denver, CO
  • Durango, CO
  • Johnstown, CO
  • Lakewood, CO
  • Louisville, CO
  • Montrose, CO
  • Pueblo, CO
  • Steamboat Springs, CO
  • Bloomfield, CT
  • Bristol, CT
  • Brookfield, CT
  • Clinton, CT
  • Cromwell, CT
  • Enfield, CT
  • Greenwich, CT
  • Simsbury, CT
  • Trumbull, CT
  • Westport, CT
  • Wilmington, DE
  • Boca Raton, FL
  • Brandon, FL
  • Clearwater, FL
  • Crestview, FL
  • Doral, FL
  • Ellenton, FL
  • Estero, FL
  • Fort Lauderdale, FL
  • Jacksonville, FL
  • Melbourne, FL
  • Miami, FL
  • Miami Beach, FL
  • Miramar Beach, FL
  • Naples, FL
  • Orange Park, FL
  • Orlando, FL
  • Palm Beach, FL
  • Pembroke Pines, FL
  • Pensacola, FL
  • Pompano Beach, FL
  • Saint Augustine, FL
  • Saint Petersburg, FL
  • Sanford, FL
  • Stuart, FL
  • Tampa, FL
  • Vero Beach, FL
  • West Palm Beach, FL
  • Albany, GA
  • Alpharetta, GA
  • Atlanta, GA
  • Dawsonville, GA
  • Lilburn, GA
  • Marietta, GA
  • Savannah, GA
  • Honolulu, HI
  • Waipahu, HI
  • Muscatine, IA
  • West Des Moines, IA
  • Hayden Lake, ID
  • Lewiston, ID
  • Meridian, ID
  • Aurora, IL
  • Chicago, IL
  • Downers Grove, IL
  • Fairview Heights, IL
  • Geneva, IL
  • Huntley, IL
  • Lake Zurich, IL
  • Lansing, IL
  • Libertyville, IL
  • Lindenhurst, IL
  • Melrose Park, IL
  • Northbrook, IL
  • Oak Brook, IL
  • Worth, IL
  • Zion, IL
  • Albion, IN
  • Evansville, IN
  • Fishers, IN
  • Fort Wayne, IN
  • Indianapolis, IN
  • Merrillville, IN
  • Michigan City, IN
  • Monticello, IN
  • Petersburg, IN
  • Zionsville, IN
  • Abilene, KS
  • Beloit, KS
  • Emporia, KS
  • Lawrence, KS
  • Leavenworth, KS
  • Olathe, KS
  • Overland Park, KS
  • Salina, KS
  • Topeka, KS
  • Valley Center, KS
  • Wellington, KS
  • Wichita, KS
  • Barbourville, KY
  • Hazard, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Alexandria, LA
  • Baton Rouge, LA
  • Gonzales, LA
  • Gretna, LA
  • Jefferson, LA
  • Mandeville, LA
  • Metairie, LA
  • New Orleans, LA
  • Boston, MA
  • Burlington, MA
  • Chestnut Hill, MA
  • Falmouth, MA
  • Lee, MA
  • Norwood, MA
  • Sagamore, MA
  • Tewksbury, MA
  • Annapolis, MD
  • Baltimore, MD
  • Bethesda, MD
  • Columbia, MD
  • Ellicott City, MD
  • Frederick, MD
  • Gaithersburg, MD
  • Lutherville, MD
  • Montgomery Village, MD
  • Rockville, MD
  • Salisbury, MD
  • Towson, MD
  • Westminster, MD
  • Auburn Hills, MI
  • Birch Run, MI
  • Detroit, MI
  • Escanaba, MI
  • Grand Rapids, MI
  • Grosse Pointe, MI
  • Houghton, MI
  • Jenison, MI
  • Livonia, MI
  • Port Huron, MI
  • Royal Oak, MI
  • Trenton, MI
  • Troy, MI
  • Warren, MI
  • Wayne, MI
  • Albert Lea, MN
  • Albertville, MN
  • Buffalo, MN
  • Chanhassen, MN
  • Hutchinson, MN
  • Minneapolis, MN
  • North Oaks, MN
  • Roseau, MN
  • Woodbury, MN
  • Cape Girardeau, MO
  • Florissant, MO
  • Gladstone, MO
  • Kansas City, MO
  • Monett, MO
  • Osage Beach, MO
  • Saint Louis, MO
  • Gulfport, MS
  • Meridian, MS
  • New Albany, MS
  • Billings, MT
  • Arden, NC
  • Asheville, NC
  • Biscoe, NC
  • Charlotte, NC
  • Concord, NC
  • Durham, NC
  • Elizabeth City, NC
  • Fayetteville, NC
  • Greensboro, NC
  • Greenville, NC
  • Huntersville, NC
  • Kernersville, NC
  • Mount Airy, NC
  • Nags Head, NC
  • Raleigh, NC
  • Rocky Mount, NC
  • West End, NC
  • Wilson, NC
  • Bismarck, ND
  • Fargo, ND
  • Beatrice, NE
  • Lincoln, NE
  • Omaha, NE
  • Ord, NE
  • South Sioux City, NE
  • Atlantic City, NJ
  • Cherry Hill, NJ
  • Edison, NJ
  • Fair Lawn, NJ
  • Flemington, NJ
  • Moorestown, NJ
  • North Brunswick, NJ
  • Paramus, NJ
  • Rockaway, NJ
  • Tinton Falls, NJ
  • Warren, NJ
  • Wyckoff, NJ
  • Albuquerque, NM
  • Las Cruces, NM
  • Los Lunas, NM
  • Rio Rancho, NM
  • Las Vegas, NV
  • Sparks, NV
  • Amherst, NY
  • Batavia, NY
  • Central Valley, NY
  • East Hampton, NY
  • Elmira, NY
  • Endicott, NY
  • Fredonia, NY
  • Garden City, NY
  • Johnson City, NY
  • New York, NY
  • Riverhead, NY
  • Rochester, NY
  • Seaford, NY
  • Sidney, NY
  • Staten Island, NY
  • Vestal, NY
  • Victor, NY
  • Waterloo, NY
  • Wellsville, NY
  • West Nyack, NY
  • White Plains, NY
  • Williamsville, NY
  • Cleveland, OH
  • Jeffersonville, OH
  • Tulsa, OK
  • Baker City, OR
  • Bend, OR
  • Eugene, OR
  • Junction City, OR
  • Pendleton, OR
  • Portland, OR
  • Tigard, OR
  • Allentown, PA
  • Altoona, PA
  • Bala Cynwyd, PA
  • Coplay, PA
  • Dunmore, PA
  • Grove City, PA
  • Irwin, PA
  • King Of Prussia, PA
  • Lancaster, PA
  • Langhorne, PA
  • New Oxford, PA
  • Oxford, PA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Pottstown, PA
  • Pottsville, PA
  • Quarryville, PA
  • Royersford, PA
  • State College, PA
  • Tannersville, PA
  • Willow Grove, PA
  • Wyomissing, PA
  • York, PA
  • San Juan, PR
  • North Smithfield, RI
  • Columbia, SC
  • Gaffney, SC
  • Goose Creek, SC
  • Greenville, SC
  • Myrtle Beach, SC
  • Aberdeen, SD
  • Sioux Falls, SD
  • Collierville, TN
  • Gallatin, TN
  • Goodlettsville, TN
  • Nashville, TN
  • Abilene, TX
  • Allen, TX
  • Amarillo, TX
  • Arlington, TX
  • Austin, TX
  • Carrollton, TX
  • Cypress, TX
  • Dallas, TX
  • Fort Worth, TX
  • Houston, TX
  • Huntsville, TX
  • Mcallen, TX
  • Mckinney, TX
  • Midland, TX
  • Mission, TX
  • Missouri City, TX
  • Pinehurst, TX
  • Plano, TX
  • Richardson, TX
  • Round Rock, TX
  • San Antonio, TX
  • San Marcos, TX
  • Tyler, TX
  • Bountiful, UT
  • Draper, UT
  • Nephi, UT
  • Park City, UT
  • Riverton, UT
  • Alexandria, VA
  • Arlington, VA
  • Chatham, VA
  • Chesterfield, VA
  • Falls Church, VA
  • Hampton, VA
  • Leesburg, VA
  • Norfolk, VA
  • Essex Junction, VT
  • Manchester, VT
  • Aberdeen, WA
  • Bellevue, WA
  • Bothell, WA
  • Gig Harbor, WA
  • Kennewick, WA
  • Kirkland, WA
  • Lacey, WA
  • Quil Ceda Village, WA
  • Seattle, WA
  • Spokane, WA
  • Tacoma, WA
  • Walla Walla, WA
  • Crandon, WI
  • Fond Du Lac, WI
  • Kenosha, WI
  • Madison, WI
  • Wauwatosa, WI
  • Buffalo, WY
  • Boucherville, Canada
  • Brampton, Canada
  • Brossard, Canada
  • Burlington, Canada
  • Burnaby, Canada
  • Calgary, Canada
  • Dartmouth, Canada
  • Edmonton, Canada
  • Etobicoke, Canada
  • Gatineau, Canada
  • Hamilton, Canada
  • Kelowna, Canada
  • Laval, Canada
  • London, Canada
  • Markham, Canada
  • Mississauga, Canada
  • Montreal, Canada
  • Montréal, Canada
  • Mont-Royal, Canada
  • Mont-Tremblant, Canada
  • New Westminster, Canada
  • Newmarket, Canada
  • North York, Canada
  • Ottawa, Canada
  • Outremont, Canada
  • Pointe-Claire, Canada
  • Québec, Canada
  • Richmond, Canada
  • Richmond Hill, Canada
  • Rosemère, Canada
  • Saint-Bruno, Canada
  • Surrey, Canada
  • Thornhill, Canada
  • Toronto, Canada
  • Trois-Rivières, Canada
  • Vancouver, Canada
  • Vaughan, Canada
  • Victoria, Canada
  • West Vancouver, Canada
  • Winnipeg, Canada
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