American TV & Appliance of Madison is happy to outfit your
entire house, including your upscale kitchen. The company sells
appliances, electronics, and furniture in Illinois, Iowa, Michigan,
and Wisconsin. With nearly a dozen retail outlets, it offers such
products as recliners, dining room sets, mattresses, dishwashers,
refrigerators, headphones, sound bars, iPads, plasma and LCD TVs,
and home audio systems. The company also has a distribution center
and a service center offering parts and repairs. American TV &
Appliance even makes house calls to fix large appliances,
regardless of where they were purchased. Ferd Mattioli founded
the company in 1954.
American TV & Appliance operates in the Midwest through
stores located in Illinois, Iowa, Michigan, and Wisconsin.
The appliances retailer supports its network of stores through
service departments, also located in the Midwest. The
company makes repairs on more than 80 brands of appliances,
televisions, and stereos, as well as on home furniture. Its
distribution center is located near Milwaukee.
Sales and Marketing
American TV & Appliance's stores average about 130,000 sq.
To adjust to the dynamic and increasingly competitive small
electronics market, American TV & Appliance in 2012 removed
computers, cameras, and car audio systems from its stores in favor
of new technologies the likes of 4K TV and sound bars. The move has
allowed the appliances retailer to make more room for furniture,
which boasts higher margins.
The company keeps an eye on its geographic footprint, opting to
pull out of a state if it is not getting a return on its
investment. After a few years of expansion followed
by the global recession, American TV & Appliance in 2012
had pulled out of Missouri, closing four St. Louis-area stores and
a distribution center. It marked down $22 million in merchandise to
complete the move, which was prompted by
recession-related sluggish sales.