You scream, I scream, we all scream for Wells Enterprises. The family-owned and -operated manufacturer is best known for its Blue Bunny brand of ice cream and frozen novelties, including ribboned Bunny Tracks and the Fourth of July favorite, red-white-and-blue Bomb Pop. Among its more than 1,100 products, Wells also makes frozen dairy desserts under license, including Cadbury ice cream bars and Yoplait frozen yogurt pints. It sells the lineup nationwide through supermarkets, discount retailers, convenience stores, and vending machines. A foodservice division supplies dairy desserts to restaurants, schools, and ice cream shops. Wells has a retail presence, too, through the Blue Bunny Ice Cream Parlor and Museum.
From its headquarters in Le Mars, Iowa, Wells Enterprises directs additional operations, such as its pair of production plants.
Wells focuses solely on producing ice cream and frozen dessert products. The company churns out more than 150 million gallons of ice cream a year in more than 70 Blue Bunny flavors and lays claim to distributing some 500 Blue Bunny ice cream and frozen novelty products throughout all 50 US states.
Sales and Marketing
Wells sells its products through grocery stores and supermarkets, convenience and club stores, and from mobile vending trucks. It serves foodservice settings, such as educational institutions, hospitals, and restaurants.
While Wells is a privately held company, it has reported about $1 billion in annual revenue.
The company is taking a larger bite out of the ice cream market by launching a selection of new cones, snack-size frozen bars, and ice cream flavors. Its Blue Bunny Sweet Freedom line, made with the Truvia brand of stevia-based sweetener, boasts no sugar and lower fat and carbs than traditional offerings. Targeting demand for premium ice cream bars, the company collaborates with Cadbury to introduce new products dipped in chocolate. Wells has also teamed up with celebrity cake baker Chef Duff Goldman to offer cake-and-ice cream inspired treats.
Founded as a small-town dairy in 1913 by the late Fred H. Wells with $250, the company has grown through acquisitions to achieve a national presence in the US. In 2011 the ice cream maker changed its name from Wells' Dairy to Wells Enterprises as it expanded the Blue Bunny ice cream brand.