You can rely on Coca-Cola Refreshments USA (CCR) for "The Real Thing." A subsidiary of the world's largest beverage company, The Coca-Cola Company (TCCC), CCR bottles and distributes Coke, Sprite, Fanta, and other soft drinks, as well as bottled waters (Dasani), and juices and teas throughout the US and Canada. The subsidiary is also licensed by Dr Pepper Snapple Group to distribute Canada Dry, Dr Pepper, Schweppes, and C'Plus beverages. (CCR operates in Canada through its Coca-Cola Refreshments Canada unit.) Formerly Coca-Cola Enterprises, the business was acquired by The Coca-Cola Company in 2010 and renamed CCR.
Change in Company Type
The Coca-Cola Company (TCCC) acquired the North American business of its largest bottler, Coca-Cola Enterprises, in late 2010 and renamed the business Coca-Cola Refreshments USA (CCR). The deal was valued at $12 billion (including nearly $9 billion in debt). Additionally, TCCC folded in the vast majority of its US and Canada businesses into CCR, including the MinuteMaid and Odwalla juice businesses.
CCR is part of its parent company's North America operating segment, which includes 69 company-owned beverage production facilities, 10 concentrate and/or syrup manufacturing plants, a juice plant and pair of bottled water facilities, and a single container manufacturing plants. In addition to the bottling operations, CCR serves as its parent's customer service organization for North America.
Acquiring Coca-Cola Enterprises (CCE) was part of TCCC's strategy to gain more control of its distribution, a move that enables the drink maker to move its products to market more efficiently and to respond more quickly to changing customer preferences. CCE's domestic bottling and distribution operations comprised about 75% of TCCC's US product volume and almost 100% of Canadian product volume. Prior to the sale, CCE was the world's largest Coke bottler, and it generated about 15% of worldwide sales of Coca-Cola beverages.
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