You can rely on Coca-Cola Refreshments USA (CCR) for "The Real Thing." A subsidiary of The Coca-Cola Company (TCCC), CCR bottles and distributes Coke's soft drinks, bottled waters, and juices throughout the US and Canada. The subsidiary is also licensed by Dr Pepper Snapple Group to distribute Canada Dry, Dr Pepper, Schweppes, and C'Plus beverages. (CCR operates in Canada through its Coca-Cola Refreshments Canada unit.) Formerly Coca-Cola Enterprises, the business was acquired by The Coca-Cola Company and renamed CCR in late 2010. The deal was valued at $12 billion (including nearly $9 billion in debt).
Acquiring Coca-Cola Enterprises (CCE) is part of TCCC's strategy to gain more control of its distribution, a move that enables the drink maker to move its products to market more efficiently and to respond more quickly to changing customer preferences. CCE's domestic bottling and distribution operations comprised about 75% of TCCC's US product volume and almost 100% of Canadian product volume. Prior to the sale, CCE was the world's largest Coke bottler, and it generated about 15% of worldwide sales of Coca-Cola beverages. (Wal-Mart was its largest North American customer, accounting for 13% of its 2009 sales.) The buyout plan was announced in early 2010, on the heels of rival PepsiCo's acquisitions of its two largest bottlers.
Also under the terms of the buyout, a new company retaining the name Coca-Cola Enterprises was created and composed of its predecessor's European bottling operations. The new firm also adopted its predecessor's ticker on the NYSE, and the original shareholders were issued new stock in addition to $10 a share.