There's a reason why the product's name is Gatorade. The drink was invented during the 1960s by University of Florida doctors to help hydrate the university's football team -- The Gators. The debut lemon-lime-flavored drink has grown to become one of the top sports drinks in the US. The company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water. Its G series offers a line of beverages called G Prime 01, G Perform 02, and G Recover 03, designed to meet the fluid and nutrient needs of collegiate and professional athletes before, during, and after practice, training, or competition. It also offers energy shakes and bars. Gatorade is owned by PepsiCo.
Gatorade is one of the PepsiCo brands that generates more than $1 billion in sales every year. Its beverages are available in some 80 countries worldwide. Gatorade is the official sports drink of groups such as the NFL, MLB, NBA, WNBA, NHL, and MLS, as well sporting events, including the New York Marathon, Boston Marathon, Chicago Triathlon, and the Ironman World Championship.
Gatorade is part of the PepsiCo Americas Beverages segment (PAB) of its parent company. PAB generated 33% of Pepsi's total sales in 2012, but the segment experienced a 5% decline in sales for 2012 due to the divestiture of Pepsi's Mexico beverage business in the fourth quarter of fiscal 2011.
Sales and Marketing
The company offers its products through specialty stores and online.
The company came under the ownership of PepsiCo in 2001 following the cola and snack giant's $13 billion purchase of The Quaker Oats Company. Gatorade is part of PepsiCo Americas Beverages (PAB), one of Pepsi's largest business segments.
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