There's a reason why the product's name is Gatorade. The drink was invented during the 1960s by University of Florida doctors to help hydrate the university's football team -- The Gators. The debut lemon-lime-flavored drink has grown to become one of the top sports drinks in the US. The company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water. Its G series, introduced in 2010, offers a line of beverages called G Prime 01, G Perform 02, and G Recover 03, designed to meet the fluid and nutrient needs of collegiate and professional athletes before, during, and after practice, training, or competition. It also offers energy shakes and bars. Gatorade is owned by PepsiCo.
Gatorade is one of the PepsiCo brands that generates more than $1 billion in sales every year. Its beverages are available in some 80 countries worldwide. To say its beverages are popular with athletes (and a remarkable branding and marketing success) is an understatement. Gatorade is the official sports drink of groups such as the NFL, MLB, NBA, WNBA, NHL, and MLS, as well sporting events, including the New York Marathon, Boston Marathon, Chicago Triathlon, and the Ironman World Championship.
The company came under the ownership of PepsiCo in 2001 following the cola and snack giant's $13 billion purchase of The Quaker Oats Company. Gatorade is part of PepsiCo Americas Beverages (PAB), one of Pepsi's largest business segments. In 2010, PAB generated 35% of sales. Gatorade saw a change in its leadership in 2008 when president Todd Magazine left the company. Following the move, the company was placed under the control of Rich Beck, president of PepsiCo's North America functional beverages division.