The Coca-Cola Company at a Glance

Uppers

  • Interesting projects and dedicated colleagues
  • Good health and retirement benefits
  • All the Cokes you can drink

Downers

  • Old-style management that is slow to embrace telecommuting and work-life balance.
  • Limited advancement
  • Frequent relocation
  • Discourages "out of the box" thinking

The Bottom Line

  • If you're a team player, seek structure and enjoy basking in the glow of a global brand, you're a good fit for Coca-Cola. But iconoclasts who seek fast action on innovative ideas should look elsewhere.

About The Coca-Cola Company

Coke is it -- it being the #1 nonalcoholic beverage company, as well as one of the world's most recognizable brands. The Coca-Cola Company is home to 21 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Other top brands include Minute Maid, Powerade, and vitaminwater. All told, the company owns or licenses and markets more than 500 beverage brands, mainly sparkling drinks but also waters, juice drinks, energy and sports drinks, and ready-to-drink teas and coffees. With the world's largest beverage distribution system, The Coca-Cola Company reaches thirsty consumers in more than 200 countries.

Operations

Coke manages seven main operating segments (most of them geographically-based), including: Europe, the Middle East, and Africa; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The Bottling Investments operating segment generates the majority of its revenue from the sale of finished beverages, while the other geographic regions get most of their business from the manufacture and sale of beverage concentrates and syrups. The company made 60% of its sales from finished product operations during 2016, while the rest came from concentrate operations.

The Bottling Investments division focuses on the beverage company's owned bottling operations outside of North America. This segment helps to maximize the efficiency of its production, distribution, and marketing efforts. They include a 28% stake in Mexico's bottler Coca-Cola FEMSA (now the largest independent Coke bottler), 23% of European bottler Coca-Cola Hellenic Bottling, 18% each for CCEP and Monster, and 29% of Coca-Cola Amatil, a bottler and distributor of Coke products in Australia, New Zealand, and surrounding countries. Other major independent bottling partners include Arca Continental, New Coca-Cola Enterprises, and wire Beverages.

Geographic Reach

The world's largest beverage company rang up almost 55% of its sales outside the US during 2015, in some 200 countries worldwide across Eurasia, Africa, Europe, North America, and the Pacific Region. Important international markets include Asia, Latin America, and Europe, which made up more than 30% of 2015 revenues, combined.

Sales and Marketing

Not only is Coca-Cola one of the world's most recognizable and valuable brands, but The Coca-Cola Company supports the largest beverage distribution system in the world, made up of company-owned or controlled bottling and distribution operations, as well as independently owned bottling partners, distributors, wholesalers, and retailers. Beverages bearing trademarks owned by or licensed to them account for more than 1.9 billion of the approximately 59 billion beverage servings of all types consumed worldwide every day.

In 2016, more than 80% of the company's worldwide unit case volume was outside of the US. The largest unit case volumes were in Mexico, China, Brazil, and Japan, which made up more than 30% of worldwide total. Of these international unit case volumes, nearly 75% held sparkling beverages while the rest held still beverages.

To keep its brand foremost in the mind of consumers, the company spent $4 billion on advertising in 2016. The Coca-Cola Company advertises the products through print, radio, television and other advertisements. Its recent promotional pushes have been international in nature. The company has also been playing up its non-soda products.

Financial Performance

The Coca-Cola Company's annuals sales and profits have been trending lower over the past several years as traditional soft drink sales have fallen with changing consumer tastes in developed markets.

The soft-drink maker's sales fell $41.8 billion during 2016 with sales falling in every segment and region except for North America (where it sold more bottled water and teas), mostly due to the unfavorable impact of foreign exchange rates. Unit case volume shipments, however, increased in every territory in the low-single digits, while Bottling Investment shipments rose with higher growth in China and India, and in Germany to a lesser extent.

Despite sales declines in 2016, the company's net income was $6.5 billion. Coca-Cola's operating cash levels dipped to $8.78 billion in 2016 after the company ended fiscal 2015 with about $10.5 billion in cash from operations.

Strategy

The Coca-Cola Company continues to look to relatively undeveloped markets with a growing middle class and money to spend on soft drinks and juices. To that end, it announced it will invest $5 billion with its bottling partners in Africa through 2020, raising its investment in the region to $17 billion from 2010 to 2020.

In a move that supported expanding its fruit-based drinks portfolio and investing in Africa, The Coca-Cola Company has an ongoing partnership with alcoholic beverage company SABMiller and South Africa's Gutsche Family Investments to create Coca-Cola Beverages Africa, the continent's largest bottler.

The company has also teamed up with Keurig Green Mountain, entering into a 10-year global strategic agreement to collaborate on the development and introduction of The Coca-Cola Company global brand portfolio for use in Keurig Green Mountain's Keurig Kold at-home beverage system. It purchased a 16% stake in Monster Beverage Corporation in a long-term strategy to accelerate growth for both companies in the fast-growing, global energy drink industry.

The popularity of soft drinks, especially in mature markets, has been on the decline for the past decade as negative publicity about obesity and other health risks continues to threaten sales. As a result, The Coca-Cola Company and other top soft drink makers are turning toward other parts of their noncarbonated product portfolio for growth, such as fruit juices, sports and energy drinks, and bottled water and tea beverages.

A part of the plan to rely less on the old way of doing business, and compensate for falling sales amidst changing tastes, the company is selling many of its low-margin bottling operations to concentrate on higher margin operations like selling concentrates and syrups to bottlers.

Mergers and Acquisitions

In early 2017 The Coca-Cola Company acquired Unilever’s Ades soy-based beverage maker for $575 million. The deal was another investment by The Coca-Cola Company into an international brand in Latin America. The acquisition of AdeS shows the company is working to providing increased choice of nutritious products to its consumers.

Company Background

In 2013 Coca-Cola opened a new bottling plant in Myanmar as part of a planned $200 million investment during the next five years there which also includes adding more than 22,000 jobs during that time period. Also that year, in growing its distribution network, The Coca-Cola Company bought Sacramento Coca-Cola Bottling Company, the sixth-largest independent Coca-Cola bottler in the nation that serves nine northern California counties.

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Company News and Press Releases

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The Coca-Cola Company

1 Coca Cola Plz Nw
Atlanta, GA 30313-2499
Phone: 1 (404) 676-2121
Fax: 1 (404) 676-8429

Stats

  • Employer Type: Public
  • Stock Symbol: KO
  • Stock Exchange: NYSE
  • President and CEO: James R. Quincey
  • President and CEO: James R. Quincey
  • EVP and CFO: Kathy N. Waller
  • 2016 Employees: 100,300

Major Office Locations

  • Atlanta, GA

Other Locations

  • Birmingham, AL
  • Camden, AR
  • Little Rock, AR
  • Rogers, AR
  • West Memphis, AR
  • Glendale, AZ
  • Huachuca City, AZ
  • Mesa, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Tolleson, AZ
  • Yuma, AZ
  • Anaheim, CA
  • Bakersfield, CA
  • Benicia, CA
  • Bishop, CA
  • City Of Industry, CA
  • Coachella, CA
  • Downey, CA
  • El Centro, CA
  • Fresno, CA
  • Inglewood, CA
  • Irvine, CA
  • Los Angeles, CA
  • Marysville, CA
  • Meadow Vista, CA
  • Modesto, CA
  • Montebello, CA
  • Oceanside, CA
  • Ontario, CA
  • Orange, CA
  • Penngrove, CA
  • Rancho Cucamonga, CA
  • Redding, CA
  • Sacramento, CA
  • Salinas, CA
  • San Diego, CA
  • San Jose, CA
  • San Leandro, CA
  • San Ramon, CA
  • Santa Cruz, CA
  • Santa Maria, CA
  • Stockton, CA
  • Sylmar, CA
  • Torrance, CA
  • Union City, CA
  • Ventura, CA
  • Victorville, CA
  • Colorado Springs, CO
  • Denver, CO
  • Greeley, CO
  • Waterbury, CT
  • Waterford, CT
  • Washington, DC
  • Apopka, FL
  • Auburndale, FL
  • Brandon, FL
  • Dunedin, FL
  • Fort Pierce, FL
  • Hollywood, FL
  • Orlando, FL
  • Pensacola, FL
  • Riviera Beach, FL
  • Saint Augustine, FL
  • Sarasota, FL
  • Tallahassee, FL
  • Tampa, FL
  • Temple Terrace, FL
  • Valparaiso, FL
  • Athens, GA
  • Austell, GA
  • Carrollton, GA
  • Dublin, GA
  • Gainesville, GA
  • Jasper, GA
  • Lawrenceville, GA
  • Macon, GA
  • Marietta, GA
  • Rome, GA
  • Valdosta, GA
  • Warner Robins, GA
  • West Point, GA
  • Honolulu, HI
  • Kapolei, HI
  • Kaunakakai, HI
  • Alsip, IL
  • Bartonville, IL
  • Charleston, IL
  • Chicago, IL
  • Du Quoin, IL
  • Kankakee, IL
  • Machesney Park, IL
  • Naperville, IL
  • Niles, IL
  • Rock Island, IL
  • Saint Charles, IL
  • Springfield, IL
  • Urbana, IL
  • Anderson, IN
  • Bloomington, IN
  • Fort Wayne, IN
  • Indianapolis, IN
  • Jasper, IN
  • Lafayette, IN
  • Portage, IN
  • Portland, IN
  • Shelbyville, IN
  • South Bend, IN
  • Terre Haute, IN
  • Garden City, KS
  • Lenexa, KS
  • Shawnee Mission, KS
  • Topeka, KS
  • Victoria, KS
  • Wichita, KS
  • Somerset, KY
  • Monroe, LA
  • New Iberia, LA
  • New Orleans, LA
  • Shreveport, LA
  • Brookline, MA
  • Greenfield, MA
  • Northampton, MA
  • Baltimore, MD
  • Capitol Heights, MD
  • Hagerstown, MD
  • Bay City, MI
  • Belleville, MI
  • Detroit, MI
  • Farmington Hills, MI
  • Flint, MI
  • Grand Rapids, MI
  • Kalamazoo, MI
  • Kincheloe, MI
  • Lansing, MI
  • Mount Pleasant, MI
  • Negaunee, MI
  • Paw Paw, MI
  • Petoskey, MI
  • Traverse City, MI
  • Duluth, MN
  • Moorhead, MN
  • North Branch, MN
  • Owatonna, MN
  • Rochester, MN
  • Saint Paul, MN
  • Columbia, MO
  • Joplin, MO
  • Saint Charles, MO
  • Saint Joseph, MO
  • Sedalia, MO
  • Truesdale, MO
  • Natchez, MS
  • Billings, MT
  • Great Falls, MT
  • Kalispell, MT
  • Missoula, MT
  • Bismarck, ND
  • Devils Lake, ND
  • Grand Forks, ND
  • Minot, ND
  • Grand Island, NE
  • Lincoln, NE
  • Long Pine, NE
  • Norfolk, NE
  • North Platte, NE
  • Omaha, NE
  • Carlstadt, NJ
  • Marlton, NJ
  • Marmora, NJ
  • Monmouth Junction, NJ
  • Moorestown, NJ
  • Albuquerque, NM
  • Clovis, NM
  • Gallup, NM
  • Hobbs, NM
  • Las Vegas, NM
  • Roswell, NM
  • Las Vegas, NV
  • Albany, NY
  • Bronx, NY
  • Elmsford, NY
  • Hauppauge, NY
  • Hawthorne, NY
  • Horseheads, NY
  • Maspeth, NY
  • New Windsor, NY
  • Rochester, NY
  • Staten Island, NY
  • Syracuse, NY
  • Watertown, NY
  • Akron, OH
  • Blue Ash, OH
  • Circleville, OH
  • Columbus, OH
  • Elyria, OH
  • Mansfield, OH
  • Sardinia, OH
  • Toledo, OH
  • Twinsburg, OH
  • Willoughby, OH
  • Youngstown, OH
  • Zanesville, OH
  • Bend, OR
  • Eugene, OR
  • Klamath Falls, OR
  • Medford, OR
  • Portland, OR
  • Tigard, OR
  • Wilsonville, OR
  • Allentown, PA
  • Ebensburg, PA
  • Erie, PA
  • Greensburg, PA
  • Houston, PA
  • Lancaster, PA
  • Lemoyne, PA
  • Mount Pocono, PA
  • Reading, PA
  • Providence, RI
  • Sioux Falls, SD
  • Knoxville, TN
  • Memphis, TN
  • Sevierville, TN
  • Abilene, TX
  • Amarillo, TX
  • Big Spring, TX
  • Channelview, TX
  • Dallas, TX
  • Fort Worth, TX
  • Houston, TX
  • Lubbock, TX
  • Mcallen, TX
  • Plano, TX
  • San Antonio, TX
  • Sherman, TX
  • Sugar Land, TX
  • Sulphur Springs, TX
  • Texarkana, TX
  • Waco, TX
  • Wichita Falls, TX
  • Bountiful, UT
  • Salt Lake City, UT
  • Bellevue, WA
  • Bremerton, WA
  • Moses Lake, WA
  • Spokane Valley, WA
  • Tukwila, WA
  • Wenatchee, WA
  • Appleton, WI
  • Ashland, WI
  • Eau Claire, WI
  • La Crosse, WI
  • Milwaukee, WI
  • Plover, WI
  • Rhinelander, WI
  • Schofield, WI
  • Windsor, WI
  • Wrightstown, WI
  • Cody, WY
  • Gillette, WY
  • Riverton, WY
  • Sheridan, WY
  • Fortaleza, Brazil
  • Lago Sul, Brazil
  • Manaus, Brazil
  • Porto Alegre, Brazil
  • Rio De Janeiro, Brazil
  • Sao Joao Das Duas Pontes, Brazil
  • Sao Paulo, Brazil
  • Barrie, Canada
  • Bathurst, Canada
  • Brampton, Canada
  • Brandon, Canada
  • Calgary, Canada
  • Cambridge, Canada
  • Castlegar, Canada
  • Charlottetown, Canada
  • Chatham, Canada
  • Chilliwack, Canada
  • Coquitlam, Canada
  • Corner Brook, Canada
  • Cranbrook, Canada
  • Edmonton, Canada
  • Edmundston, Canada
  • Edwardsville, Canada
  • Fredericton, Canada
  • Gatineau, Canada
  • Granby, Canada
  • Grand Falls-Windsor, Canada
  • Halifax, Canada
  • Hamilton, Canada
  • Kamloops, Canada
  • Kelowna, Canada
  • Kingston, Canada
  • Lachine, Canada
  • Lakeside, Canada
  • Lethbridge, Canada
  • London, Canada
  • Medicine Hat, Canada
  • Miramichi, Canada
  • Moncton, Canada
  • Mount Pearl, Canada
  • Nanaimo, Canada
  • North Battleford, Canada
  • North Bay, Canada
  • North York, Canada
  • Owen Sound, Canada
  • Peterborough, Canada
  • Prince George, Canada
  • Québec, Canada
  • Regina, Canada
  • Renfrew, Canada
  • Richmond, Canada
  • Saint John, Canada
  • Saskatoon, Canada
  • St Paul, Canada
  • Stellarton, Canada
  • Stratford, Canada
  • Sudbury, Canada
  • Terrace, Canada
  • Thunder Bay, Canada
  • Trois-Rivières, Canada
  • Victoria, Canada
  • Winnipeg, Canada
  • Santiago, Chile
  • Helsinki, Finland
  • Depok, Indonesia
  • Wexford, Ireland
  • Moriyama, Japan
  • Sapporo, Japan
  • Shibuya-Ku, Japan
  • Ciudad De Mexico, Mexico
  • Lørenskog, Norway
  • Taguig, Philippines
  • Singapore, Singapore
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