Sun-Maid Growers of California

The Sun-Maid's basket runneth over. Sun-Maid Growers is the producer of Sun-Maid Raisins. Packaged in the familiar red boxes with the smiling, red-sunbonneted maid Lorraine Collett Petersen offering her basket laden with grapes, the brand is seen in just about every food store in the US. In addition to offering every toddler's (and moms of toddlers) favorite little-red-boxed snack, the grower-owned cooperative manufactures industrial and food service products and exports to more than 50 countries. The company's other dried fruits include pitted prunes, currants, apricots, cranberries, figs, dates, apples, fruit bits, and tropical fruit mixtures. Founded in 1912, the coop is owned by 750 family farmers.

Geographic Reach

Headquartered in Kingsburg, California, Sun-Maid's facilities are located in California's Central Valley -- the world's largest raisin producing area -- where vineyards belonging to some 750 family farmers span approximately 50,000 acres.

Operations

Sun-Maid, whose growers harvest some 200 million pounds of grapes every year, also licenses its brand for products including raisin bread, raisin muffins, and raisin cookie mix, as well as chocolate- and vanilla yogurt-covered raisins. Retail products make up about half of the co-op's sales; ingredient products comprise the rest.

Sales and Marketing

In 2013 Sun-Maid Growers hired San Francisco-based Baker Street Advertising as its agency of record. The agency's responsibilities for the brand include marketing strategy, research and creative development for advertising, and communications across all media channels, including broadcast, print, online, social media, and event marketing.

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Sun-Maid Growers of California


13525 S Bethel Ave
Kingsburg, CA 93631-9212
Phone: 1 (559) 897-6235
Fax: 1 (559) 6264631
www.sun-maid.com

STATS


  • Employer Type: Private Cooperative
  • V Pres-cfo: Braden Bender
  • Vice President Operations: James Henderson
  • Pres: Barry Kriebel

Major Office Locations

  • Kingsburg, CA

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