The Sun-Maid's basket runneth over. Sun-Maid Growers is the
producer of Sun-Maid Raisins. Packaged in the familiar red boxes
with the smiling, red-sunbonneted maid Lorraine Collett Petersen
offering her basket laden with grapes, the brand is seen
in just about every food store in the US. In addition to offering
every toddler's (and moms of toddlers) favorite little-red-boxed
snack, the grower-owned cooperative manufactures industrial and
food service products and exports to more than 50 countries.
The company's other dried fruits include pitted prunes,
currants, apricots, cranberries, figs, dates, apples, fruit bits,
and tropical fruit mixtures. Founded in 1912, the coop is owned by
750 family farmers.
Headquartered in Kingsburg, California, Sun-Maid's facilities
are located in California's Central Valley -- the world's largest
raisin producing area -- where vineyards belonging to some 750
family farmers span approximately 50,000 acres.
Sun-Maid, whose growers harvest some 200 million pounds of
grapes every year, also licenses its brand for products including
raisin bread, raisin muffins, and raisin cookie mix, as well as
chocolate- and vanilla yogurt-covered raisins. Retail products make
up about half of the co-op's sales; ingredient products comprise
Sales and Marketing
Sun-Maid Growers hired Meredith Xcelerated Marketing as its
agency of record in 2016. It developed advertising around a
promotional tie-in to the November 2016 release "Trolls," a movied
starring Anna Kendrick and Justin Timberlake. Agency MBMG will
handle media duties.