Ruiz Foods has risen to the top. The nation's largest
producer of frozen Mexican dishes, Ruiz offers more
than 200 frozen foods, including burritos, taquitos,
quesadillas, and tamales, under the El Monterey and
Tornados brand names. The prepared
convenience lineup can be found in grocery stores or on the
menu of foodservice operators nationwide. Ruiz Foods
manufactures its products at its main 300,000-sq.-ft. facility in
Dinuba, California. To meet demand in the eastern and
midwestern US, the company runs two more facilities based in
Texas. To provide healthier food alternatives, the company has
removed all trans fats from its El Monterey brand products. Ruiz is
a third-generation family-owned business.
Based in California, Ruiz Foods operates its business
Besides its operations in California, the company has an
additional location in Denison, Texas. Ruiz Foods is expanding its
manufacturing and distribution facilities in Denison by 50,000 sq.
ft. Due to be completed in early 2014, the expansion will boost its
food production capabilities and meet demand from key markets and
Sales and Marketing
Ruiz Foods sells across all food markets: retail, convenience
store, clubs, vending, industrial, and foodservice. The Tornados
brand, which is heated on a roller grill, caters
to convenience stores and grocers who offer prepared foods.
The El Monterey brand of frozen Mexican dishes serves both
the retail and foodservice markets.
The company's growth counts on keeping pace with evolving
consumer food preferences and concerns. Ruiz Foods in 2011 joined
the National Sodium Reduction Initiative, a public-private
partnership between state and local health authorities and
organizations and food manufactures and restaurants, committed to
reduce Americans' sodium intake. The company highlighted that
the line of El Monterey Family Pack Burritos and Chimichangas
are within the 2012 guidelines.
The company is owned and operated by the founding Ruiz
Ruiz Foods began operations in 1964. Fred Ruiz and his late
father Louis -- who owned a tortilla company at the
time -- started out making and selling cheese enchiladas