Mayfield has kept on "moo-ving" for more than a century. Founded in 1910, Mayfield Dairy Farms produces and distributes milk (including buttermilk, chocolate milk, half-and-half, and egg nog), ice cream, and other cultured dairy products, such as cottage cheese, sour cream, and frozen yogurt. The company also offers beverages such as lemonade, orange juice, and bottled sweet tea. Mayfield Dairy serves nine southeastern US states from its plants in Athens, Tennessee; Birmingham, Alabama; and Braselton, Georgia. The company is owned by the nation's largest milk bottler, Dean Foods, and is run by CEO Scottie Mayfield, grandson of founder T.B. Mayfield.
Mayfield produces 69 million gallons of milk and 28 million gallons of ice cream every year at plants in Athens, Tennessee; Braselton, Georgia; and Birmingham, Alabama.
Tennessee-based Mayfield Dairy Farms serves nine southeastern states: Alabama, Florida, Georgia, Kentucky, Mississippi, Tennessee, the Carolinas, and Virginia.
Sales and Marketing
Mayfield sells its products directly to grocery stores. It also makes ice cream under private label for customers. Mayfield generates revenue from government contracts, many of which come from the Department of Defense.
The diary products maker's strategy focuses on volume growth and cost reduction, as well as effective pricing to pass through commodity cost changes. Customers include US government agencies, including the Department of Defense.
In December 2013, the company introduced new labels for its whole, 2%, 1%, and fat-free milks. The new labeling reflects Mayfield's commitment to quality and freshness.