Johnsonville Sausage has found the missing link to family meals. It makes a variety of top-selling fresh, pre-cooked, and smoked sausage products. The company's portfolio includes bratwurst, breakfast links and bulk rolls, meatballs, chorizo, and smoked and Italian sausage. Outside mealtime, the company offers snack sausages and deli bites. Sold under the Johnsonville and Table for Two brands, the company's more than 50 link and bulk sausage meats are sold primarily through grocery stores and foodservice operators. Johnsonville's sausage is available in some 30 countries worldwide. More than 4,000 US McDonald's restaurants carry its products. The privately-owned company was founded by Ralph F. Stayer in 1945.
From its base in Sheboygan Falls, Wisconsin, Johnsonville Sausage sells its products in all 50 US states and in 30 countries, including Japan, France, Mexico, and Canada.
To make room for growth in innovation and new product development, Johnsonville Sausage in 2013 built a 40,000-sq.-ft. expansion of its headquarters manufacturing facility.
Fueling this expansion is the food company's alliance with Prima Meat Packers, which sells key Johnsonville Sausage products in Japan supermarkets. Initially inked in 2011, the pair's partnership is jointly developing new products, with target annual sales of 10 billion yen.
The company entered another product category in 2013, when it added fully cooked and skillet-ready meatballs in three flavors and sausage slices in two flavors. Johnsonville Sausage sells the products in grocers' freezer sections.
Sales and Marketing
To sustain its export sales, Johnsonville tailors its sausage to fit national tastes. For example, in Canada, the company's bratwursts are flavored with honey and garlic. In Mexico its meats are made extra spicy. And in Asian markets, its brats are smaller, less salty, and have a lemon taste.
As part of its marketing efforts, Johnsonville Sausage in 2012 partnered with Kraft and Bertolli to launch a recipe contest, "Italian Inspiration."