Johnsonville Sausage has found the missing link to family meals. The company makes a variety of top-selling fresh, pre-cooked, and smoked sausage products. Its products portfolio includes bratwurst, breakfast links and bulk rolls, chorizo, and smoked and Italian sausage. Outside mealtime, the company offers snack sausages and deli bites. Sold under the Johnsonville and Table for Two brand names, the company's more than 50 link and bulk sausage meats are sold primarily through grocery stores and food service operators. Johnsonville's sausage is available in some 30 countries worldwide. Its products are on the menu at more than 4,000 US McDonald's restaurants. The privately-owned company was founded in 1945.
From its base in Sheboygan Falls, Wisconsin, Johnsonville Sausage sells its products in all 50 US states and in 30 countries, including Japan, France, Mexico, and Canada.
To make room for growth in innovation and new product development, Johnsonville Sausage in 2013 broke ground on the 40,000-sq.-ft. expansion of its headquarters manufacturing facility.
Fueling this expansion is the food company's alliance with Prima Meat Packers, which sells key Johnsonville Sausage products in Japan supermarkets. Initially inked in 2011, the pair's partnership is jointly developing new products, with target annual sales of 10 billion yen by 2014.
Sales and Marketing
To sustain its export sales, Johnsonville tailors its sausage to fit national tastes. For example, in Canada, the company's bratwursts are flavored with honey and garlic. In Mexico its meats are made extra spicy. And in Asian markets, its brats are smaller, less salty, and have a lemon taste.
The family of the late Ralph F. Stayer (who founded Johnsonville and named it for his Wisconsin hometown) continues to own and operate the company.
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