Florida's Natural Growers works to squeeze out pulpy profits. One of the nation's largest citrus juice sellers, the cooperative is ranked among the country's two giant brand names: PepsiCo's Tropicana and Coca-Cola's Minute Maid. More than 1,000 farmer/members across a dozen grower associations harvest 50,000-plus acres of citrus groves for the co-op's products. Its portfolio includes frozen concentrated and not-from-concentrate juices, such as orange, grapefruit, lemonade, apple, and fruit blends. The group's brands include Florida's Natural, Growers Pride, Bluebird, and Donald Duck, among others. Organized in 1933, it also provides juice to customers in the foodservice, retail food, and vending industries.
From its base in Lake Wales, Florida, the citrus fruit grower and distributor operates primarily from central Florida. It markets its juices worldwide (mostly in the Caribbean and the Americas) through an alliance with the state's department of agriculture and consumer services.
Florida's Natural is the nation's largest grower and distributor of citrus and juice products. Its operations consist of planting and raising trees to processing and packaging products.
Chasing after the positive trends of healthier eating and the move toward organic produce, the co-op offers Earth's Own Organics individually bottled drinks in a variety of flavors, including orange-mango, orange-peach, apple-peach, apple-cranberry, and lemon.
Sales and Marketing
Florida's Natural participates in the Global Grid marketing program of the Florida Department of Agriculture and Consumer Services. Through its association with the organization, Florida's Natural markets its fruits, vegetables, and citrus juices worldwide -- particularly in the Caribbean, Central America, and South America. The push comes as exports of Florida produce to the Caribbean and Central America have reached grown.
Florida's Natural was founded in 1933 by a group of citrus growers as a grapefruit canner.
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