Why did the chicken cross the road? Answer: To become part of the portfolio of poultry products offered by Farmer's Pride. Doing business as Bell & Evans, the company produces fresh, organic chicken and a variety of ready-to-cook and fully-cooked entrees and snacks. Bell birds, touted as healthier fare, are raised sans antibiotics or growth hormones, and fed hexane-free soybean meal. Farmer's Pride also offers Cornish game hen, duck, and roaster chicken. Customers have included natural and national food retailers Whole Foods, Wild Oats, and Giant, as well as restaurants Chipotle Mexican Grill and Panera Bread. Founded in the 1890s by Howard Bell and Carlton Evans, the company is owned by Scott Sechler.
Bill & Evans has grown to become one of the top producers of chickens raised without antibiotics and fed a vegetarian diet of US-grown corn, vitamins, minerals, and extruded and expeller pressed soy beans.
Based in Pennsylvania, Farmer's Pride sells its chickens, ducks, Cornish game hens, and other poultry products nationwide.
Sales and Marketing
Farmer's Price typically sells its poultry products through natural and national food retailers, butcher shops, natural food stores, and hand-picked supermarkets. Typical clients include the likes of Whole Foods and Giant, as well as restaurants, such as Chipotle Mexican Grill and Panera Bread.
Farmer's Pride has gained attention for its poultry raising practices, as well as for its humane slaughter system. The company's system, Angila Autoflow, is designed to take the birds into a chamber where carbon dioxide gas is slowly released, leaving the bird unconscious. It is cited as less stressful for the animals. A significant investment, conversion to the new technology cost roughly $3 million. Farmer's Pride processes about 840,000 birds a week.
To keep customers coming back, Farmer's Pride in 2012 launched a new line of prepared organic products that includes chicken franks and individually quick frozen (IQF) boneless, skinless chicken breasts, cut wings, and drumsticks.