Lions and tigers and bears, oh my! D.F. Stauffer Biscuit's products include packaged animal crackers, assorted flavored cookies, and vanilla wafers. It also makes unsweetened crackers for soup. Boasting some 15 oven lines at a handful of production sites, the company can bake more than 250 tons of its products every day. Stauffer's cookies are available worldwide. The company's website allows customers to buy products, and even play games online. A hand icon identifies the animal-cracker offerings, ensuring that shoppers know what kind of animal they're munching on. Baking up edible critters since 1871, D.F. Stauffer Biscuit Company is a subsidiary of Japanese candy and snack foods company Meiji Seika Kaisha.
Based in Pennsylvania with production plants in New York, Pennsylvania, and California, D.F. Stauffer Biscuit Company sells its crackers and cookies worldwide.
Sales and Marketing
While Stauffer peddles its own products to customer directly online, the company distributes its food items through Union Supply, Bee Line Wholesalers, Diller Potato Chips, and Evans Distributors, among many others. It also relies on Wal-Mart, Target, Kmart, Rite Aid, CVS, and other third-party retail stores to get its products into consumers' hands.
As part of its marketing efforts, Stauffer teamed up with Minor League Baseball to provide select MiLB clubs' concession stands with Meiji Hello Panda cookies and Stauffer snack crackers through 2015.
It offers seasonal items, as well, for Halloween and Christmas.
The animal crackers maker operates under Meiji Seika Kaisha's food segment, which contributed about 89% of its parent's fiscal 2013 revenue.
At its York, Pennsylvania, production facility, Stauffer makes more than 170,000 pounds of animal crackers each day.