Campbell Soup Company at a Glance


  • Competitive pay and benefits
  • Good work environment


  • Promotions can be few and far between

The Bottom Line

  • The world's leading soup maker is noted as a place with a strong commitment to employee satisfaction and corporate responsibility.

About Campbell Soup Company

Soup boils down to M'm! M'm! Money! at the world's #1 soup maker Campbell Soup. The company's most popular selections among its extensive soup portfolio in the US include chicken noodle, tomato, and cream of mushroom. Campbell also makes many other simple foods, snacks, and beverages, including SpaghettiOs canned pasta, Pace picante sauce, V8 beverages, Aussie favorite Arnott's biscuits, and Pepperidge Farm baked goods (including those popular tiny Goldfish crackers). Newer products for the soup company include Garden Fresh Gourmet salsas and dips, and Bolthouse Farms carrots and organic baby foods. Campbell sells its products worldwide.


Campbell operates through three segments: Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh.

Americas Simple Meals and Beverages generates some 55% of total revenue and includes the retail and food service businesses in the US, Canada, and Latin America. It covers brands including Campbell's Soups, Swanson broth and stock, Prego pasta sauces, Pace Mexican sauces, Campbell's gravies, pasta, beans, and dinner sauces, Swanson canned poultry, Plum foods and snacks, V8 juices and drinks, and Campbell's tomato juice.

Global Biscuits and Snacks segment brings in around 30% of revenue and includes Pepperidge Farm cookies, crackers, bakery, and frozen products in the US; Arnott's biscuits in Australia and the Asia-Pacific region; and Kelsen cookies globally. The segment also includes the simple meals and shelf-stable beverages business.

Campbell Fresh segment accounts for around 15% of sales and includes Bolthouse Farms fresh carrots, carrot ingredients, refrigerated beverages and refrigerated salad dressings, Garden Fresh Gourmet salsa, hummus, dips and tortilla chips, and the US refrigerated soup business.

Geographic Reach

Campbell operates nearly 30 manufacturing facilities worldwide. The majority are in the US, but it also has four in Australian, two in Denmark, and one each in Canada, Indonesia, and Malaysia.

The US is Campbell's largest market, accounting for some 80% of sales. Australia accounts for more than 5% of sales, while other countries contribute the rest.

Campbell has executive offices in Norwalk, Connecticut; Bakersfield, Santa Monica, and Emeryville, California; East Brunswick, New Jersey; Toronto, Canada; Nørre Snede, Denmark; Selangor Darul Ehsan, Malaysia; and North Strathfield, Australia.

Sales and Marketing

Campbell's established simple meals, snacks and healthy beverages businesses are concentrated in slower-growing center-store categories in traditional mass and grocery channels. The company's businesses are largely concentrated in the traditional retail grocery trade. In recent years, alternative retail grocery channels, such as dollar stores, drug stores, club stores and Internet-based retailers, have increased their market share. This trend towards alternative channels is expected to continue in the future.

Wal-Mart is Campbell's largest customer, accounting for some 20% of sales. Its five other largest customers bring in a combined 40% of its sales.

Financial Performance

Campbell's revenue has been declining slightly year on year since 2014. In fiscal 2017 (ended July) sales fell by less than 1% to $7.9 billion.

The company recorded lower sales in the Americas Simple Meals and Beverage and Campbell Fresh divisions, partially offset by growth in Global Biscuits and Snacks. The primary factor behind the changes was volume changes. V8-branded drinks and soups performed poorly during the year as it carried out promotional discounting to remain competitive, while Prego and Campbell's pasta sauces performed better. The company witnessed a slight shift away from canned and condensed soups towards ready-to-serve soups, particularly towards Campbell's Chunky soup. The Global Biscuits segment benefited from currency effects.

Net income increased 58% to $887 million as administrative expenses fell 24% relating to gains on pension and postretirement benefits versus prior year and lower incentive compensation. On the downside, the company incurred a $107 million increase in impairment expenses relating to the Bolthouse Farms carrot business.

Cash from operations fell 13% to $1.3 billion due to adjustments relating to pension and postretirement benefits.


In 2017 Campbell's expanded the scope of its 2015 cost saving and organizational restructuring initiative. The company is seeking $450 million in savings by 2020. It created a cross-function Integrated Global Services organization in 2016, and is optimizing its US supply chain network and integrating its recent acquisitions. It also carried out voluntary redundancies for employees nearing retirement age.

With revenue in its traditional products -- particularly soup -- falling, the company is modernising: it is repositioning as a health and wellbeing products company. It has made a number of acquisitions of companies in that growing space, including Bolthouse Farms, Plum Organics, and Garden Fresh Gourmet. Campbell's is also ramping up its e-commerce capabilities and formed an e-commerce unit in North America. It is aiming for $300 million in annual online sales by 2022. To support its efforts, the incoming head of digital plans to partner with companies such as meal-kit delivery firm Chef'd and will create a more flexible online distribution system.

Mergers and Acquisitions

In 2017 Campbell made a couple of major purchases to beef up its healthy food and snacks businesses. In late 2017 it agreed to acquire Snyder's-Lance, the maker of the Lance, Cape Cod, and Kettle Chips brands, for $4.9 billion.

Earlier in 2017 Campbell agreed to buy Pacific Foods, a maker of organic soups and plant-based beverages such as almond milk and hemp milk, for about $700 million. The deal helps Campbell respond to the consumer shift to more natural, organic foods while sales of traditional packaged foods have stagnated. Pacific Foods, which has about $220 million in annual revenue, would become a part of Campbell’s Americas Simple Meals and Beverages business, which includes the Campbell soup, V8, Swanson, Prego, and Plum Organics brands.

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Campbell Soup Company

1 Campbell Pl
Camden, NJ 08103-1799
Phone: 1 (856) 342-4800
Fax: 1 (856) 342-3878


  • Employer Type: Public
  • Stock Symbol: CPB
  • Stock Exchange: NYSE
  • President and CEO: Denise M. Morrison
  • President and CEO: Denise M. Morrison
  • Chairman: Les C. Vinney
  • 2017 Employees: 18,000

Major Office Locations

  • Camden, NJ

Other Locations

  • Bentonville, AR
  • Scottsdale, AZ
  • Davis, CA
  • Dixon, CA
  • Sacramento, CA
  • Stockton, CA
  • Bloomfield, CT
  • Coral Gables, FL
  • Fort Myers, FL
  • Jacksonville, FL
  • Lakeland, FL
  • Melbourne, FL
  • Miramar, FL
  • Saint Petersburg, FL
  • Sarasota, FL
  • Downers Grove, IL
  • Wichita, KS
  • Lexington, KY
  • Louisville, KY
  • Canton, MA
  • Weymouth, MA
  • Upper Marlboro, MD
  • Ferndale, MI
  • Livonia, MI
  • Marshall, MI
  • Taylor, MI
  • Kansas City, MO
  • Olive Branch, MS
  • Laurel Hill, NC
  • Maxton, NC
  • Omaha, NE
  • Wharton, NJ
  • Newburgh, NY
  • Owego, NY
  • Cincinnati, OH
  • Columbus, OH
  • Napoleon, OH
  • Willard, OH
  • Edmond, OK
  • Broomall, PA
  • Denver, PA
  • Downingtown, PA
  • Clover, SC
  • Fulton, TX
  • Garland, TX
  • Houston, TX
  • Paris, TX
  • Richmond, UT
  • Lightfoot, VA
  • Springfield, VA
  • Milwaukee, WI
  • Pleasant Prairie, WI
  • Anjou, Canada
  • Calgary, Canada
  • Dartmouth, Canada
  • Listowel, Canada
  • Moncton, Canada
  • Naha, Japan
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