Amy's Kitchen Inc

Amy's Kitchen helps you stock your own with lots of vegetarian fare. It makes and markets more than 170 frozen and pre-packaged vegetarian meals and other food items using all-natural and organic ingredients. Its foods are also popular among non-vegetarian, health-conscious consumers. Products include about 90 frozen entrees, including pizzas, pocket sandwiches, pot pies, snacks, toaster pops, and veggie burgers, as well as canned soups, beans, chili, jarred pasta sauces, and salsa. Founded in 1987 and owned by the Berliner family, Amy's Kitchen distributes its specialty foods globally through supermarkets, natural food and grocery stores, warehouse clubs, colleges, and online through the likes of Amazon.

Geographic Reach

Based in California, Amy's Kitchen caters to US consumers as well as those overseas. Outside the states, the company makes its products available in Australia, Canada, China, the Caribbean, Costa Rica, Hong Kong, the Philippines, Germany, France, Israel, Japan, Mexico, South Korea, Thailand, the UK, and the United Arab Emirates. It has manufacturing facilities in Oregon and in the UK.

Strategy

Among the competitive frozen organic and prepared foods niche of the food industry, Amy's Kitchen holds a hefty 70% market share. To maintain its stake and keep sales revenue up while new entrants work to loosen Amy's foothold, the company has reached beyond the frozen foods aisle to get its products in the air and in restaurants. To this end, Amy's Kitchen supplies Continental Airlines with its products and provides Denny's Corporation and its 1,500 locations with its veggie burgers.

It's also exploring size. In 2014, the food maker introduced half a dozen frozen entrees in family sizes while also launching a new organic vegan non-dairy frozen dessert.

To support its growth, Amy's Kitchen is making plans to build a manufacturing facility in New York, with a $95 million investment.

Company Background

Founded by Rachel and Andy Berliner, Amy's Kitchen was named after their daughter, Amy.

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Amy's Kitchen Inc


2330 Northpoint Pkwy
Santa Rosa, CA 95407-5004
Phone: 1 (707) 578-7188
Fax: 1 (707) 5787995
www.amyskitchen.com

STATS


  • Employer Type: Private
  • Founder of Amys Kitchen: Andy Berliner
  • Manager Organic Agriculture: Tom Mello
  • Corporate Sensory Manager: Tracy Scala

Major Office Locations

  • Santa Rosa, CA
  • Petaluma, CA

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