Rolls, buns, and twists -- Alpha Baking is one shapely baker. Known for its Chicago-style poppy seed hot dog bun, the company produces a variety of breads and bread products. It distributes fresh bread in the Midwest and frozen bread across the rest of the country. Alpha Baking offers rye, sourdough, Hawaiian, Italian, and French loaves, as well as dinner rolls, hamburger and hot dog buns, and bagels. Its brands include S. Rosen's, Mary Ann, Golden Hearth, Natural Ovens, and Kreamo. Alpha Baking distributes its products to supermarkets (such as Jewel-Osco and Food 4 Less), club stores (Sam's Club), and other major retailers (Wal-Mart and Target), as well as food service suppliers and health care providers.
Alpha Baking, formed in 1979, distributes its products nationwide. Its plants are located in Illinois, Indiana, and Wisconsin.
Sales and Marketing
The bakery business distributes its products directly to grocery stores, warehouse stores, and major retailers, such as ubiquitous Wal-Mart and Target. It also sells its baked goods to national restaurant chains, quick service restaurants, schools, institutions, major league sports franchises, and health care providers.
As part of its operations, Alpha Baking owns organic bakery B & P Stitt (formerly Natural Ovens Bakery) in Wisconsin, National Baking Company and S. Rosen Baking in Chicago, and Kreamo Bakers in Indiana. Additionally, Alpha Baking is a certified kosher baker, operating four production facilities, 16 production lines, and a fleet of more than 300 delivery trucks.
Amid the deep recession in the US, Alpha Baking was granted a five-year tax abatement in 2009 to purchase a replacement hamburger bun oven for its Indiana production center. The factory's existing oven was nearing the end of its 20-year lifespan and had failed to meet consistent baking standards for Alpha Baking's largest customer (accounting for more than 50% of revenue). To avoid job losses, local government officials agreed to tax abatement. The company has also been working to keep spending on its ingredients (such as wheat) under control as prices swing on the speculative and erratic commodity futures markets.