Alpha Baking Co., Inc.

  • Overview

Rolls, buns, and twists -- Alpha Baking is one shapely baker. Known for its Chicago-style poppy seed hot dog bun, the company produces a variety of breads and bread products. It distributes fresh bread in the Midwest and frozen bread across the rest of the country. Alpha Baking offers rye, sourdough, Hawaiian, Italian, and French loaves, as well as dinner rolls, hamburger and hot dog buns, and bagels. Its brands include S. Rosen's, Mary Ann, Golden Hearth, Natural Ovens, and Kreamo. Alpha Baking distributes its products to supermarkets (such as Jewel-Osco and Food 4 Less), club stores (Sam's Club), and other major retailers (Wal-Mart and Target), as well as food service suppliers and healthcare providers.

Geographic Reach

Alpha Baking, formed in 1979, distributes its products nationwide. Its plants are located in Illinois, Indiana, and Wisconsin.

Sales and Marketing

The bakery business distributes its products directly to grocery stores, warehouse stores, and major retailers, such as ubiquitous Wal-Mart and Target. It also sells its baked goods to national restaurant chains, quick service restaurants, schools, institutions, major league sports franchises, and healthcare providers. Its Rosen retail products are sold through more than 350 Chicago-area retail stores, such as Jewel-Osco, Dominick's, Cub, Treasure Island, and others.

Operations

Alpha Baking boasts a nationwide distributor network and an extensive line of breads, buns, and rolls. The company is a certified kosher baker, operating four bakeries, 16 production lines, and a fleet of more than 300 delivery trucks. 

Strategy

Already a leading producer of baked goods, Alpha Baking has continued to grow its operations through acquisitions, such as Kreamo Bakers (South Bend, Indiana), organic bakery Natural Ovens (Manitowoc, Wisconsin), and National Baking Company and S. Rosen Baking (both Chicago). The company has also jockeyed for the assets of ailing Hostess Brands alongside Wal-Mart, Kroger, and Grupo Bimbo.

To keep its Chicago-area bread delivery trucks operating at full capacity, Alpha Baking in 2013 inked a deal with Penske Leasing, which serves as its commercial truck fleet maintenance service provider.

Company Background

Amid the deep recession in the US, Alpha Baking was granted a five-year tax abatement in 2009 to purchase a replacement hamburger bun oven for its Indiana production center. The factory's existing oven was nearing the end of its 20-year lifespan and had failed to meet consistent baking standards for Alpha Baking's largest customer (accounting for more than 50% of revenue). To avoid job losses, local government officials agreed to tax abatement. The company has also been working to keep spending on its ingredients (such as wheat) under control as prices swing on the speculative and erratic commodity futures markets.

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Alpha Baking Co., Inc.


4545 W Lyndale Ave
Chicago, IL 60639-3492
Phone: 1 (773) 489-5400
www.alphabaking.com

STATS


  • Employer Type: Private
  • Chairman and CEO: Michael Marcucci
  • President: Lawrence Marcucci
  • CFO: Marc Zawicki

Major Office Locations

  • Chicago, IL

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