Equifax at a Glance


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About Equifax

Securing customers for over a century

In business since 1899 and called Equifax since 1975, this Atlanta-based company enables and secures global commerce through its information management, marketing services, direct-to-consumer, commercial and authentication businesses.  In plain English, Equifax is a credit-reporting agency.  It gathers, compiles and processes data, utilizing its proprietary software and systems to distribute data to customers in various formats.  Equifax's products and services include consumer credit information, information database management, marketing information, business credit information, decision making and analytical tools, enabling technologies and identity verification services.  The company aims to enable businesses to make informed decisions about extending credit or service, mitigate fraud, manage portfolio risk and develop marketing strategies.  Equifax also helps consumers manage and protect their financial affairs through a portfolio of products that it sells directly via the Internet and in various hard copy formats.

With approximately 7,000 employees present in 15 countries worldwide, Equifax reported $1.9 billion in revenue in 2008, up from $1.8 billion in 2007.  In November 2008, Equifax placed No. 16 (up from No. 24 the year before) on 2008 FinTech 100 list by American Banker and Financial Insight, the annual listing of technology companies that derive more than one-third of their revenue from the financial services industry.  As one of the nation's top three credit reporting agencies, Equifax has information on more than 400 million credit holders worldwide.  It services clients across industries, including financial services, retail, health care, telecommunications/utilities, brokerage, insurance and government industries.

Adding TALX, Austin-Tetra

In May 2007, Equifax acquired TALX Corp. in a stock and cash transaction valued at approximately $1.4 billion.  Based in St. Louis, TALX provides employment verification and related human resource/payroll services, serving over 9,000 clients in the U.S., including 385 companies in the Fortune 500.  TALX provides a wide variety of products and services, including employment and income verification, pay reporting, hiring and employment tax management services.  The company said the acquisition of TALX and its 1,900 employees is aligned with its long-term growth strategy of expanding into new markets and acquiring proprietary data sources.

Equifax in 2010 and beyond

Equifax CEO Rick Smith went into more detail about the company's long-term strategy at a September 2006 investor conference.  At the event, Equifax brass outlined how the company plans to build on the strengths of its current core business model and, then building from that core, implement a long-term strategy based on four pillars: deepen its relationships with existing customers, provide unique and differentiated data, build on its capabilities to offer enabling technologies and predictive sciences, and target emerging opportunities through organic growth, acquisitions or geographic expansion.

The company identified initiatives with potential incremental revenue in each of those areas, and outlined the application of the corporate strategy to its North America Information Services, Marketing Services, Personal Solutions, Europe and Latin America business units.  By 2010, the firm hopes to achieve compound annual growth in revenue of 7 to 10 percent from organic market growth, core organic growth initiatives and new markets, adjacencies and mergers/acquisitions; earnings-per-share growth in excess of 10 percent; and cumulative cash from operations in excess of $1.9 billion.

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1550 Peachtree St. NW
Atlanta, GA 30309
Phone: 404-885-8000
Fax: 404-885-8055


  • Employer Type: Public
  • Stock Symbol: EFX
  • Stock Exchange: NYSE
  • Chairman and CEO: Richard (Rick) F. Smith
  • 2008 Employees: 6,500

Key Financials

  • 2008 Revenue: $1,936 million