Media mogul Sumner Redstone puts the business in show business through National Amusements. What began as a humble drive-in theater operation evolved into a powerhouse that controls just under 80% of media giants Viacom and CBS Corporation. Redstone, the controlling stockholder of National Amusements, is former chairman of Viacom and CBS Corporation. True to its roots, National Amusements also operates Showcase Cinemas, Multiplex Cinemas, and Cinema de Lux branded theaters -- about 950 screens total -- in the US, the UK, and Latin America. National Amusements additionally operates IMAX theaters in the US and Argentina, and is a partner in online ticketing service MovieTickets.com.
Operations
Four of National Amusements' US locations and one Argentina location feature IMAX theaters. Six of its locations also feature Chatters Bar & Grill, a full service restaurant. In addition to standard cinema fare, several locations feature live, high-definition sports broadcasting, as well as live stand-up comedy and music.
Geographic Reach
National Amusements has theaters in six US states, including Connecticut, Massachusetts, New Jersey, New York, Ohio, and Rhode Island. Internationally, it has theaters in Argentina, Brazil, England, Scotland, and Wales.
Strategy
National Amusements is slowly making most of its theaters able to handle multiple formats such as 3D and IMAX films.