About Edwards Theatres Circuit, Inc.

Regal Entertainment Group hopes to create loyal subjects out of fickle movie-goers. The largest theater owner and exhibitor in the US has more than 560 theaters with some 7,360 screens in 40-plus states through its Regal Cinemas, Edwards Theatres, United Artists Theatre Company, and Hoyts Cinemas brands. Its theaters house an average of 12.9 screens, and more than 75% of its screens are in theaters with stadium seating. It also claims to be one of the most modern theater circuits in the country. Regal Entertainment co-owns National CineMedia, a joint venture that sells in-theater ads and operates a video network that distributes digital content to theaters. Regal Entertainment Group was formed in 2002.

Operations

Regal Entertainment manages its business under one reportable segment: theater exhibition operations. The company operates multi-screen theaters; complexes typically contain 10 to 18 screens, each with auditoriums ranging from 100 to 500 seats. As part of its strategy to participate in partnerships, Regal Entertainment jointly owns film distribution company Open Road Films with AMC Entertainment.

Geographic Reach

Tennessee-based Regal Entertainment operates in 42 US states, the District of Columbia, Guam, Saipan, and American Samoa. The chain targets midsized metropolitan markets and suburban growth areas of larger cities. It has a large number of theaters in California, Florida, and New York; those three states together account for nearly a third of Regal Entertainment's locations.

Sales and Marketing

Regal Entertainment employs an interactive marketing program for specific films and concession items to increase attendance and consumption. Its Regal Crown Club loyalty program rewards frequent moviegoers with deals of concessions and more.

The company utilizes the internet, mobile and social media, print and multimedia advertising to promote its service. Regal Entertainment conducts special interactive marketing programs for specific films and concessions items.

Regal Entertainment spent $1.1 billion on film rental and advertising costs in fiscal 2016.

Financial Performance

Regal Entertainment's revenue has been growing year-over-year. It reported $3.2 billion in revenue for fiscal 2016, up from $3.1 billion in fiscal 2015 and $2.99 billion in fiscal 2014. The company's net income also grew in fiscal 2016 compared to the prior year. Regal Entertainment reported a net income of $170 million in fiscal 2016, up from $153 million in fiscal 2015. The company's cash flow remained stable in fiscal 2016.

Strategy

A major part of Regal Entertainment's strategy to get customers out of the living room (where they are more inclined to watch DVDs from fancy home theater systems) and into the movie theater is through digital cinema. The company has most of its screens outfitted with digital projection systems and stadium seating. The theater chain completed its 3D deployment a couple of years ago.

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Edwards Theatres Circuit, Inc.

300 Newport Center Dr
Newport Beach, CA 92660-7529
Phone: 1 (949) 640-4600
Fax: 1 (949) 721-7170

Stats

  • Employer Type: Public
  • Ceo-chb; Chief Executive Officer chb: W J Edwards
  • Employees: 3,700

Major Office Locations

  • Newport Beach, CA

Other Locations

  • Artesia, CA
  • Camarillo, CA
  • Costa Mesa, CA
  • El Cajon, CA
  • El Monte, CA
  • Irvine, CA
  • Laguna Niguel, CA
  • Long Beach, CA
  • Mission Viejo, CA
  • Riverside, CA
  • San Diego, CA
  • San Marcos, CA
  • Santa Ana, CA
  • Santa Maria, CA
  • Simi Valley, CA
  • Temecula, CA
  • Ammon, ID
  • Boise, ID
  • Nampa, ID
  • Houston, TX
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