About Cinemark Usa, Inc.

Showing films is where Cinemark Holdings really makes its mark. The third-largest movie exhibitor in the US (following Regal Entertainment and AMC) has more than 5,900 screens in about 525 theaters in the US and Latin America. Cinemark operates its multiplex theaters in smaller cities and suburban areas of major metropolitan markets. Some larger theaters operate under the Tinseltown name; others are "discount" theaters showing no first-run films. Nearly 100% of its first-run auditoriums feature stadium seating. The company prefers to build new theaters in midsized markets or in suburbs of major cities where the Cinemark theater is the only game in town.

Operations

Cinemark generates more than 60% of its revenue from Admissions. The company's Concession segment brings in about 35% of revenue.

Geographic Reach

Cinemark separates its two reportable segments on the basis of location: US markets and International markets. The company operates theaters in more than 40 US states, as well as Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Curacao, Ecuador, El  Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, and Peru. Cinemark gets about 75% of its sales from the US market.

Sales and Marketing

Cinemark operates loyalty programs in its largest markets, including the US, Brazil, Argentina, Colombia, and Central America. The loyalty programs reward frequent guests and enable the company to learn more about guest preferences as Cinemark tries to enrich the movie-going experience.

Financial Performance

People still flock to the movies. Cinemark's revenue has been trending up across recent fiscal years. The company reported $2.92 billion in revenue for fiscal 2016, up from $2.85 billion in fiscal 2015 and $2.63 billion in fiscal 2014. Cinemark has also seen year-over-year growth in its net income. The company reported a net income of $255 million in fiscal 2016, after clearing $216 million in fiscal 2015 and claiming a net income of $192 million in fiscal 2014.

Strategy

Cinemark's strategy focuses on international expansion primarily in Latin America through construction of modern, state-of-the-art theatres in growing urban markets.

The chain differentiates its theatres by focusing on the guest experience through a variety of initiatives such as theatre amenities, including Luxury Lounger recliner seats, enhanced food and beverage offerings, and large format. Its adoption of the 3D format is just one way in which Cinemark focuses on being one of the most modern and technologically advanced movie chains. The company has developed a large screen digital format, XD Extreme Digital Cinema, or XD. The format includes wall-to-wall and ceiling-to-floor screens, wrap-around sound, and can play any available digital print.

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Cinemark Usa, Inc.

3900 Dallas Pkwy Ste 500
Plano, TX 75093-7865
Phone: 1 (972) 665-1000
Fax: 1 (972) 696-3946

Stats

  • Employer Type: Public
  • Exec V Pres-gen Counsel-sec: Michael Cavalier
  • Chb: Lee Roy Mitchell
  • Vice President Marketing: Charlie Street
  • 2016 Employees: 19,200

Major Office Locations

  • Plano, TX

Other Locations

  • Benton, AR
  • Conway, AR
  • Little Rock, AR
  • Sierra Vista, AZ
  • Cathedral City, CA
  • Chico, CA
  • Chino, CA
  • Danville, CA
  • Elk Grove, CA
  • Fremont, CA
  • Hanford, CA
  • Huntington Beach, CA
  • La Mirada, CA
  • Lancaster, CA
  • Long Beach, CA
  • Milpitas, CA
  • Palmdale, CA
  • Redding, CA
  • Tracy, CA
  • Victorville, CA
  • Yuba City, CA
  • Colorado Springs, CO
  • Denver, CO
  • Fort Collins, CO
  • Greeley, CO
  • Pueblo, CO
  • Wilmington, DE
  • Jacksonville, FL
  • Tallahassee, FL
  • Fayetteville, GA
  • Ames, IA
  • Bourbonnais, IL
  • Downers Grove, IL
  • Melrose Park, IL
  • Indianapolis, IN
  • Shawnee Mission, KS
  • Ashland, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Lake Charles, LA
  • Monroe, LA
  • Shreveport, LA
  • Hadley, MA
  • West Springfield, MA
  • Towson, MD
  • Warren, MI
  • Mankato, MN
  • Kansas City, MO
  • Gulfport, MS
  • Pearl, MS
  • Tupelo, MS
  • Asheboro, NC
  • Greensboro, NC
  • Matthews, NC
  • Salisbury, NC
  • Omaha, NE
  • Somerdale, NJ
  • Reno, NV
  • Rochester, NY
  • Alliance, OH
  • Bowling Green, OH
  • Canton, OH
  • Cleveland, OH
  • Columbus, OH
  • Gahanna, OH
  • Macedonia, OH
  • Ontario, OH
  • Wooster, OH
  • Youngstown, OH
  • Oklahoma City, OK
  • Sand Springs, OK
  • Tulsa, OK
  • Springfield, OR
  • White City, OR
  • Erie, PA
  • Monaca, PA
  • Moosic, PA
  • Myrtle Beach, SC
  • Summerville, SC
  • Abilene, TX
  • Amarillo, TX
  • Athens, TX
  • Beaumont, TX
  • Brownsville, TX
  • Cedar Hill, TX
  • Cedar Park, TX
  • Cleburne, TX
  • College Station, TX
  • Corpus Christi, TX
  • Dallas, TX
  • Del Rio, TX
  • Denton, TX
  • El Paso, TX
  • Garland, TX
  • Grand Prairie, TX
  • Grapevine, TX
  • Harlingen, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Lancaster, TX
  • Laredo, TX
  • Lewisville, TX
  • Lubbock, TX
  • Lufkin, TX
  • Mcallen, TX
  • Mckinney, TX
  • Mission, TX
  • Paris, TX
  • Pasadena, TX
  • Pearland, TX
  • Pflugerville, TX
  • Pharr, TX
  • Plainview, TX
  • Rockwall, TX
  • Round Rock, TX
  • San Angelo, TX
  • San Antonio, TX
  • Sherman, TX
  • Spring, TX
  • Stephenville, TX
  • Texarkana, TX
  • Texas City, TX
  • The Woodlands, TX
  • Victoria, TX
  • Webster, TX
  • American Fork, UT
  • Draper, UT
  • Layton, UT
  • Ogden, UT
  • Salt Lake City, UT
  • Sandy, UT
  • West Jordan, UT
  • Norfolk, VA
  • Kenosha, WI
  • Barboursville, WV
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