About Cinemark Usa, Inc.

Showing films is where Cinemark Holdings really makes its mark. The third-largest movie exhibitor in the US (following Regal Entertainment and AMC) has more than 5,950 screens in about 535 theaters in the US and Latin America. Cinemark operates its multiplex theaters in smaller cities and suburban areas of major metropolitan markets. The company prefers to build new theaters in midsized markets or in suburbs of major cities where the Cinemark theater is the only game in town. As part of the DCDC joint venture (with Regal, AMC, Warner Bros, and Universal Pictures), Cinemark's US theaters receive films and other media via satellite. 

Operations

Cinemark generates more than 60% of its revenue from admissions, while concessions (food and drink etc) brings in about 35% of revenue.

Geographic Reach

Cinemark separates its two reportable segments on the basis of location: US markets and International markets. The company operates theaters in more than 40 US states, as well as Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Curacao, Ecuador, El Salvador, Guatemala, Honduras, Panama, Paraguay, and Peru. Cinemark gets about 75% of its sales from the US market.

Sales and Marketing

Cinemark operates loyalty programs in its largest markets, including the US, Brazil, Argentina, Colombia, and Central America. The loyalty programs reward frequent guests and enable the company to learn more about guest preferences as Cinemark tries to enrich the movie-going experience. Cinemark Movie Club allows US customers to sign up for concessions discounts. 

Financial Performance

Despite increasing consumption of at-home media, Cinemark's revenue and profits have tracked consistently upwards in recent years. In fiscal 2017 sales grew 3% on higher sales from Concessions and Other revenue streams, while Admission revenue was unchanged. Admissions revenue was impacted by lower admissions in the US and internationally, offset by ticket price increases. Cinemark blames lower attendances on a weaker slate of films compared to 2016. Concessions growth was driven by incremental sales, expended offerings, price increases, and new theaters. 

Net income grew 4% to $266.0 million due to higher revenue, partially offset by higher concession supply costs and higher depreciation and amortization.

Cash from operations increased 17% to $528.5 million thanks to higher net income and changes in accounts payable. 

Strategy

Cinemark's strategy focuses on international expansion primarily in Latin America through construction of modern, state-of-the-art theatres in growing urban markets.

The chain differentiates its theatres by focusing on the guest experience through a variety of initiatives such as theatre amenities, including Luxury Lounger recliner seats, enhanced food and beverage offerings, and large format screens. The company's a large screen digital format, XD Extreme Digital Cinema, or XD, includes wall-to-wall and ceiling-to-floor screens, wrap-around sound, and can play any available digital print.

Cinemark also builds and acquires new theaters in markets it believes it can establish and maintain a strong market presence. In 2017 it built eight new theatres (66 screens in total) and acquired three (26 screens). 

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Cinemark Usa, Inc.

3900 Dallas Pkwy Ste 500
Plano, TX 75093-7865
Phone: 1 (972) 665-1000
Fax: 1 (972) 696-3946

Stats

  • Employer Type: Public
  • Chb: Lee Roy Mitchell
  • Employees: 16,500

Major Office Locations

  • Plano, TX

Other Locations

  • Benton, AR
  • Conway, AR
  • Little Rock, AR
  • Sierra Vista, AZ
  • Cathedral City, CA
  • Chico, CA
  • Chino, CA
  • Danville, CA
  • Elk Grove, CA
  • Fremont, CA
  • Hanford, CA
  • Huntington Beach, CA
  • La Mirada, CA
  • Lancaster, CA
  • Long Beach, CA
  • Milpitas, CA
  • Palmdale, CA
  • Redding, CA
  • Tracy, CA
  • Victorville, CA
  • Yuba City, CA
  • Colorado Springs, CO
  • Denver, CO
  • Fort Collins, CO
  • Greeley, CO
  • Pueblo, CO
  • Wilmington, DE
  • Jacksonville, FL
  • Tallahassee, FL
  • Fayetteville, GA
  • Ames, IA
  • Bourbonnais, IL
  • Downers Grove, IL
  • Melrose Park, IL
  • Indianapolis, IN
  • Shawnee Mission, KS
  • Ashland, KY
  • Lexington, KY
  • Louisville, KY
  • Paducah, KY
  • Lake Charles, LA
  • Monroe, LA
  • Shreveport, LA
  • Hadley, MA
  • West Springfield, MA
  • Towson, MD
  • Warren, MI
  • Mankato, MN
  • Kansas City, MO
  • Gulfport, MS
  • Pearl, MS
  • Tupelo, MS
  • Asheboro, NC
  • Greensboro, NC
  • Matthews, NC
  • Salisbury, NC
  • Omaha, NE
  • Somerdale, NJ
  • Reno, NV
  • Rochester, NY
  • Alliance, OH
  • Bowling Green, OH
  • Canton, OH
  • Cleveland, OH
  • Columbus, OH
  • Gahanna, OH
  • Macedonia, OH
  • Ontario, OH
  • Wooster, OH
  • Youngstown, OH
  • Oklahoma City, OK
  • Sand Springs, OK
  • Tulsa, OK
  • Springfield, OR
  • White City, OR
  • Erie, PA
  • Monaca, PA
  • Moosic, PA
  • Myrtle Beach, SC
  • Summerville, SC
  • Abilene, TX
  • Amarillo, TX
  • Athens, TX
  • Beaumont, TX
  • Brownsville, TX
  • Cedar Hill, TX
  • Cedar Park, TX
  • Cleburne, TX
  • College Station, TX
  • Corpus Christi, TX
  • Dallas, TX
  • Deer Park, TX
  • Del Rio, TX
  • Denton, TX
  • El Paso, TX
  • Garland, TX
  • Grand Prairie, TX
  • Grapevine, TX
  • Harlingen, TX
  • Houston, TX
  • Hurst, TX
  • Katy, TX
  • Lancaster, TX
  • Laredo, TX
  • Lewisville, TX
  • Lubbock, TX
  • Lufkin, TX
  • Mcallen, TX
  • Mckinney, TX
  • Mission, TX
  • Paris, TX
  • Pasadena, TX
  • Pearland, TX
  • Pflugerville, TX
  • Pharr, TX
  • Plainview, TX
  • Rockwall, TX
  • Round Rock, TX
  • San Angelo, TX
  • San Antonio, TX
  • Sherman, TX
  • Spring, TX
  • Stephenville, TX
  • Texarkana, TX
  • Texas City, TX
  • The Woodlands, TX
  • Victoria, TX
  • Webster, TX
  • American Fork, UT
  • Draper, UT
  • Layton, UT
  • Ogden, UT
  • Salt Lake City, UT
  • Sandy, UT
  • West Jordan, UT
  • Norfolk, VA
  • Kenosha, WI
  • Barboursville, WV
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