Liz, Juicy, and Lucky are out and Kate is in at Kate Spade & Co., a designer and marketer of accessories and apparel under the kate spade new york and Jack Spade banners. The company operates about 220 specialty shops and outlet stores in the US and abroad, and also sells apparel and accessories online and to department stores. It also owns the Adelington Design Group and supplies JC Penney stores with the Liz Claiborne and Monet jewelry lines. To reflect its mono-brand focus, the company (formerly Fifth & Pacific) changed its name in 2014 and discontinued its once-premium brands of Liz Claiborne, Juicy Couture, and Lucky Brand.
New York-based Kate Spade & Company rings up about 80% of its sales in the US. The retailer operates about 168 specialty and outlet stores in the US and another 35 overseas, including about 50 locations in Japan.
Kate Spade works through three main segments. Kate Spade North America (83% of net sales) consists of the kate spade new york and JACK SPADE brands in North America. Kate Spade International (15%) consists of kate spade new york and JACK SPADE brands in international markets (principally in Japan, Asia (excluding Japan), Europe and Latin America). Finally, its Adelington Design Group segment (2%) offers exclusive arrangements to supply jewelry for its Liz Claiborne and Monet brands and license the Lizwear and Liz Claiborne New York brands.
The company’s net revenue spiked by 9% from 2014 to 2015, primarily due to a rise in Kate Spade North America revenue. This growth was driven by increased direct-to-consumer and wholesale net sales from its Kate Spade New York brand.
After surging the last few years, Kate Spade saw its net income nosedive by 89% in 2015 mainly due to a massive spike in deferred tax liabilities for indefinite-lived intangible assets. The real story on Kate Spade's balance sheet for 2015, however, was its cash flow from operations, which absolutely skyrocketed by by 635%, mainly due to favorable changes in working capital as a result of increases in accounts receivable.
The company has narrowed its focus considerably, having sold in 2014 its Lucky Brand Jeans business to an affiliate of Leonard Green & Partners for $225 million. Earlier in the year it sold Juicy Couture to Authentic Brands Group for $195 million. Following the sale of Lucky, the company is left with kate spade, for which it has big plans.
In 2015, the company discontinued its Kate Space Saturday as a standalone business and also announced a new business model for Jack Spade to leverage the distribution network of its retail partners and expand its e-commerce platform. All of Kate Space Saturday's company-owned and three-partnered store locations were closed in addition to Jack Spade's company-owned stores.
In 2016, Kate Spade and Reliance Brands Limited, a renowned retail partner-of-choice in India, signed an agreement to bring the Kate Spade New York brand to India through a long-term distribution and retail license agreement. Under the terms of the agreement, Reliance Brands Limited will have the exclusive distribution rights to the Kate Spade New York brand brand in the country. The deal was part of company’s strategy to expand geographically and build global brand engagement.