Apparel Ventures wants your beach experience to be an adventure in the sun. The company manufactures and markets women's swimwear and beach accessories under its own Playa by La Blanca and Sessa names. It also produces swim collections for companies such as Anne Klein, Ocean Pacific, Polo Ralph Lauren, and Tommy Bahama, as well as more contemporary lines through its Blue Water Design Group. Apparel Ventures distributes its products through department stores (such as J.C. Penney and Bergdorf), mass retailers, and specialty swimwear stores nationwide.
Since acquiring Blue Water Design Group in 2004, Apparel Ventures has landed licensing deals for more fashion-forward swimwear lines. The unit designs swimsuits for the likes of A.B.S. by Allen Schwartz and Trina Turk. In 2009 it teamed up with Puma to launch a line of active-inspired swimsuits and beach apparel.
Much of Apparel Ventures' merchandise is manufactured in the US and Mexico, giving the company the advantage of local resources and shorter lead times, which are especially useful given the seasonal nature of the swimsuit industry. The company also operates a subsidiary in Portugal, which supplies swimwear to the European market.