SANYO is on the go. SANYO North America, a subsidiary of Japanese electronics giant SANYO Electric, oversees more than 20 companies that make and sell a variety of consumer products, including electronics (TVs, VCRs, DVD players, audio systems, MP3 players, wireless phones, and digital cameras) and home appliances (microwave ovens, vacuums, refrigerators, and freezers). It also makes products for industrial use, such as semiconductors and electronic components. SANYO North America's Environmental Solutions unit offers guidance on sustainability and energy efficiency. SANYO North America operates service companies that offer everything from service for SANYO products to logistics and customs brokerage services.
SANYO North America generates nearly 15% of parent SANYO's revenues each year. Sales reached a high point of nearly ¥260 billion in fiscal 2008 but have since slipped to about ¥200 billion in fiscal 2010, a roughly 20% decline. North America is SANYO's major market for flat-panel televisions, and as competition in this category has heated up, prices for TVs have fallen, cutting into SANYO's earnings. Still, demand for flat-panel TVs has continued to increase in North America, resulting in higher sales volumes during fiscal 2009 and 2010. On the flip side, lower prices have not led to increased sales of digital cameras and projectors in North America during this time.
Subsidiary SANYO Consumer Solutions Division (formerly SANYO Fisher Company) sells audio components, home theater systems, and cell phones manufactured by fellow SANYO subsidiaries. SANYO Logistics provides shipping and warehousing services to its sister companies, as well as third parties.