Oregon Scientific hopes you get hooked on LCD. The company incorporates LCD (liquid crystal display) technology into its devices. It makes and sells daylight projection clocks and weather stations, Internet-updatable Smart Globes and other electronic learning toys (talking watches and learning computers), personal information products (digital cameras and computerized organizers), and sport and fitness accessories (heart-rate monitors and pedometers). Oregon Scientific sells its gadgets in concept stores under its own banner and in stores operated by others, as well as online. Founded in 1989, Oregon Scientific has been a wholly-owned subsidiary of IDT International since 1997.
The company operates and sells its products globally.
Oregon Scientific operates about 10 shops in Italy, China, and Hong Kong and about 15 sales offices across Europe, Asia Pacific, North America, and Latin America.
Sales and Marketing
Oregon Scientific relies on more than 20 distributors worldwide to get its products in the hands of consumers.
The consumer electronics maker sells its products through Hammacher Schlemmer, Neiman Marcus, and other specialty shops.
To extend its reach, Oregon Scientific partners with a host of other companies. Such partners include Bank of America, NASCAR, Citibank, Cathay Pacific, and RE/MAX.
Oregon Scientific faces increased competition in the tablet category for young customers. Its expertise, however, is in its Time & Weather niche, which is a key contributor to sales revenue. To this end, Oregon Scientific is investing in Time & Weather product development and in the potentially lucrative Wellness & Beauty sector by strengthening its Asian market and launching a new series of SmartGlobe products.
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