The Reynolds and Reynolds Company wants to help its customers run their auto dealerships as smoothly as cars just off the lot. The company provides software and services designed for the automotive retail industry (both dealerships and automakers), including applications to manage sales and service programs, loyalty programs, and procurement systems. It also offers customer relationship management (CRM) applications and document management systems. In addition, Reynolds provides its customers with a range of professional technology services, including consulting, design, integration, and training. Clients have included Asbury Automotive Group, Hendrick Automotive Group, and Mercedes-Benz USA.
Based in Dayton, Ohio, Reynolds has operations in Celina, Ohio and College Station and Houston, Texas. A Canadian office is in Mississauga, Ontario. It serves UK customers form Birmingham and European customers from the Netherlands.
Sales and Marketing
Unlike its larger rivals that serve customers in many industries, Reynolds has focused on products specifically tailored for the auto industry. In addition to its proprietary software, Reynolds offers third-party products from vendors such as Polk.
Recurring sales from maintenance and support services have helped the company weather downturns in the auto industry.
The company is focused on growing its portfolio of integrated information systems for CRM, procurement, and sales through internal development, acquisitions, and partnerships. Recent innovations include docuPAD, a CRM tool (about the size of a desktop), that finance and insurance departments can use to finalize deals with car buyers. In 2014, Reynolds and Global Payments Inc. partnered to introduce point-of-sale, electronic payments for automotive dealerships. The service uses payment services such as Apple Pay.
Mergers and Acquisitions
In recent years, Reynolds has made several acquisitions for add to its offerings.
In 2014, it acquired Add.On.Auto, a digital platform for marketing and selling vehicle accessories. Reynolds in 2013 bought XtreamService, which develops software to help dealerships reach customers more effectively. Reynolds added another digital marketing company, IMN, which produces branded newsletters and content for automotive and other vertical markets.