About SAS

SAS Institute was digging into big data and analytics before they were buzzwords de jour. The privately held company's software is used for business intelligence, data warehousing, and data mining by corporations to gather, manage, and analyze enormous amounts of information. Clients, mainly financial services firms, government agencies, and telecom carriers, use its applications to find patterns in customer data, manage resources, and target new business. Cloud-based apps are the company's fastest growing business. SAS also offers software and support packages for other segments such as leisure, manufacturing, and retail. It has more than 400 offices in about 60 countries.


SAS operates two companies, both were acquisitions, that offer products to specific industries. IDeaS provides pricing, forecasting, and optimizations products and services for hospitality, travel, and transportation companies. Memex supplies intelligence and information management products to law enforcement and government agencies, and private industry that is used to combat terrorism, crime, and fraud.

Geographic Reach

Cary, North Carolina-based SAS has customers in nearly 140 countries and more than 400 offices globally. The Americas is the firm's largest market, accounting for almost half of annual sales. The Europe, the Middle East, and Africa market represents about 38%. The Asia-Pacific region contributes about 13%.

Sales and Marketing

Banking continues to be the biggest single market for SAS, accounting for a quarter of revenue. Other areas that contribute revenue in double digits are government, 14%, services, 11%, and insurance, 10%.

Financial Performance

SAS claims to have never experienced a down year since its founding in 1976. The company reported $3.09 billion in annual revenue in 2014, up 2.3% from 2013. Cloud Analytics and Visual Analytics, both relatively new product areas, posted strong sales in 2014. Other high-growth lines were high-performance analytics, customer intelligence, data management, and fraud management. Sales to government customers paced SAS' sector sales, growing 23% in 2014. Life sciences was close behind with a 21%.

SAS budgets 23% of its revenue for research and development -- well above the 10% - 15% average.


While SAS has long helped customers collect and analyze data, it recently has developed cloud-based applications with key investments. SAS Cloud Analytics sales grew 23% in 2014. The company has engineered its cloud apps to run in the Hadoop cloud software system or access Hadoop as a data source. Its Visual Analytics products grew at a 12% rate for the year.

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100 SAS Campus Drive
Cary, NC 27513
Phone: (919) 677-8000
Fax: (919) 677-4444


  • Employer Type: Private
  • President & CEO: Dr. Jim Goodnight
  • Employees: 13,147

Major Office Locations

  • Cary, NC

Other Locations

  • Irvine, CA
  • Orange, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • Glastonbury, CT
  • Lake Mary, FL
  • Atlanta, GA
  • Chicago, IL
  • Boston, MA
  • Middleton, MA
  • Rockville, MD
  • Minneapolis, MN
  • Saint Louis, MO
  • Charlotte, NC
  • New York, NY
  • Blue Ash, OH
  • Chesterbrook, PA
  • Pittsburgh, PA
  • Addison, TX
  • Austin, TX
  • Arlington, VA
  • Glen Allen, VA
  • Brasilia, Brazil
  • Rio De Janeiro, Brazil
  • Calgary, Canada
  • Edmonton, Canada
  • Montréal, Canada
  • Ottawa, Canada
  • Quebec, Canada
  • Vancouver, Canada
  • Guangzhou, China
  • København, Denmark
  • Skanderborg, Denmark
  • Manchester, England
  • Salford, England
  • Lyon, France
  • Puteaux, France
  • Köln, Germany
  • München, Germany
  • Bengaluru, India
  • Mumbai, India
  • New Delhi, India
  • Roma, Italy
  • Torino, Italy
  • Venezia, Italy
  • Osaka, Japan
  • Glasgow, Scotland
  • Beograd (Savski Venac), Serbia
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