Samsung Electronics America (SEA) sells everything Samsung, from sea to shining sea. A subsidiary of electronics giant Samsung Electronics, the company's Consumer Business division markets consumer electronics and household appliances, including TVs, Blu-ray disc players, portable audio players, home theater systems, hard drives, cameras and camcorders, refrigerators, and washers and dryers. It also sells printers, monitors, laptops, digital signage, and projectors through its Enterprise Business division. Formed in 1977, SEA also manages the North American operations of Samsung Semiconductor Inc. (a leading global chip maker) and Samsung Telecommunications America (mobile phones and telephony equipment).
Other operating units under the Samsung Electronics America umbrella include Samsung Information Systems America (technology research for disk drives, digital TV, and printer and other software), and Samsung Austin Semiconductor (logic and memory chips).
In 2012 sales for Samsung Electronics America were about $11.6 billion, a 14% increase versus 2011. Net income swung from a loss in 2011 to $197.4 million. In the US, as elsewhere, Samsung has successfully plowed huge sums into product design, R&D, and marketing in order to establish itself as one of the world's premier consumer electronics brands. The company has become the top-selling vendor of digital TVs in the US, overtaking Sony. Samsung has also assumed the top spot in LCD-based HDTVs for North America, outselling Sharp and Sony. In recent years, Samsung has focused mainly on continued development of its smartphones and tablets, along with 3-D and Smart TVs that feature Web-connected Samsung Apps for interactive TV content.
Newer ventures for Samsung Electronics America include medical imaging.
Mergers and Acquisitions
In 2013 the company acquired Massachusetts-based NeuroLogica, which makes portable CT scanners. The move is part of Samsung's strategy to build up its medical imaging products segment. Samsung previously acquired ultrasound systems maker Medison and had previously focused on the OB/GYN ultrasound systems market.
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