Samsung Electronics America (SEA) sells everything Samsung in the US. A subsidiary of electronics giant Samsung Electronics, the company's Consumer Business division markets consumer electronics and household appliances, including TVs, Blu-ray disc players, portable audio players, home theater systems, hard drives, cameras and camcorders, refrigerators, and washers and dryers. It also sells printers, monitors, laptops, digital signage, and projectors through its Enterprise Business division. Formed in 1977, SEA also manages the North American operations of Samsung Semiconductor Inc. (a leading global chip maker) and Samsung Telecommunications America (mobile phones and telephony equipment). Samsung Telecommunications was merged into SEA in 2015.
Other operating units under the Samsung Electronics America umbrella include Samsung Information Systems America (technology research for disk drives, digital TV, and printer and other software), Samsung Electronics America Logistics (responsible for shipping electronics and appliances) and Samsung Austin Semiconductor (logic and memory chips).
In 2013 sales for Samsung Electronics America rose 15% over 2012, but net income dropped 65%. In the US, as elsewhere, Samsung has successfully plowed huge sums into product design, R&D, and marketing in order to establish itself as one of the world's premier consumer electronics brands. The company has become the top-selling vendor of digital TVs in the US, overtaking Sony. Samsung has also assumed the top spot in LCD- and LED-based HDTVs for North America, outselling Sharp and Sony. In recent years, Samsung has focused mainly on continued development of its smartphones and tablets, along with 3-D and Smart TVs that feature Web-connected Samsung Apps for interactive TV content.
Newer ventures for Samsung Electronics America include medical imaging.
Mergers and Acquisitions
In 2014, SEA acquired to acquire Quietside Corporation, a distribution channel for heating, ventilation, and air conditioning (HVAC) products. Quietside had been the master distributor for Samsung HVAC products in the US and Canada since 1997. With the acquisition and beyond, Samsung expects to further strengthen its sales operations in North America, particularly in business-to-business markets. The Quietside deal is expected to be a prelude to enhanced HVAC products made more specifically for North American customers.
In an in-house merger, SEA absorbed the operations of Samsung Telecommunications America. The move is intended to increase efficiency in Samsung's US operations.
In 2013, SEA acquired Massachusetts-based NeuroLogica, which makes portable CT scanners. The move is part of Samsung's strategy to build up its medical imaging products segment. Samsung previously acquired ultrasound systems maker Medison and had previously focused on the OB/GYN ultrasound systems market.