Samsung Electronics America (SEA) sells everything under the Samsung in the US. A subsidiary of electronics giant Samsung Electronics, the company's Consumer Business division markets consumer electronics and household appliances, including TVs, Blu-ray disc players, portable audio players, home theater systems, hard drives, cameras and camcorders, refrigerators, and washers and dryers. It also sells printers, monitors, laptops, digital signage, and projectors through its Enterprise Business division. Formed in 1977, SEA also manages the North American operations of Samsung Semiconductor Inc. (a leading global chip maker) and Samsung Telecommunications America (mobile phones and telephony equipment). Samsung Telecommunications was merged into SEA in 2015.
Other operating units under the Samsung Electronics America umbrella include Samsung Information Systems America (technology research for disk drives, digital TV, and printer and other software), Samsung Electronics America Logistics (responsible for shipping electronics and appliances) and Samsung Austin Semiconductor (logic and memory chips).
In 2014 Samsung Electronics America accounted for 33% of its parent's revenue, which would be more than $60 million. SEA's percentage of the company's revenue increased from a steady 30% for the past three years. rose 15% over 2012, but net income dropped 65%.
Newer ventures for Samsung Electronics America include medical imaging.
Mergers and Acquisitions
In 2016 the company agreed to acquire luxury kitchen appliance maker Dacor for an estimated $150 million. The acquisition bolsters Samsung's expansion of its kitchen appliance product line and broadens its product portfolio to include high-end appliances. Upon completion of the acquisition, Dacor will operate as a subsidiary of Samsung.
SEA acquired Smart Things, which consolidates home automation gadgets into a smart phone app, in 2014. The purchase (price not disclosed) pushes SEA further into the world of the Internet of Things, a wide range of devices connected to the Internet. Smart Things, which operates as an independent company within SEA, focuses on home automation tools. It moved from Washington, D.C. to Samsung's Open Innovation Center in Palo Alto, California.
Also in 2014, SEA acquired Quietside Corporation, a distribution channel for heating, ventilation, and air conditioning (HVAC) products. Quietside had been the master distributor for Samsung HVAC products in the US and Canada since 1997. With the acquisition and beyond, Samsung expects to further strengthen its sales operations in North America, particularly in business-to-business markets. The Quietside deal is expected to be a prelude to enhanced HVAC products made more specifically for North American customers.
In an in-house merger, SEA absorbed the operations of Samsung Telecommunications America. The move is intended to increase efficiency in Samsung's US operations.