RSA Security wants everyone to show ID. The company provides software and hardware used to protect, monitor, and manage access to computer networks and enterprise software. A subsidiary of data storage systems maker EMC, it offers Web access and digital certificate management software, as well as development tools for creating encryption tools. The company's growing services segment offers data security consulting, systems design and integration, maintenance, and training. RSA sells directly and through resellers, distributors, and manufacturers. Customers come from a variety of industries, including telecommunications, health care, and financial services.
The company has customers throughout the US.
Sales and Marketing
RSA has strategic and technology partnerships with leading consulting company Booz Allen Hamilton, cloud security service provider ZScaler and multiple partners in mobility including Citrix, Good, Juniper and VMware.
RSA's revenue increased by 3% in fiscal 2013 on a 12% increase in the service revenue, which was spurred by an increase in professional services. Product revenue increased 10% driven by growth in RSA’s identity and protection and security management and compliance businesses.
The company's strategy includes updating its product line and acquiring related companies to supplement its R&D efforts. RSA expanded technology and threat intelligence sharing partnership with Juniper Networks to improve data security for common customers. RSA also released one of the industry’s first Big Data-driven security monitoring solutions, RSA Security Analytics. The products combine network monitoring, traditional log management, forensics, and compliance with Big Data management and analytics.
Mergers and Acquisitions
EMC in 2013 acquired Aveksa, a leading provider of identity and access management products, and situated it with RSA. Aveksa’s offerings should help RSA manage the lifecycle of users’ digital identities from a business-driven perspective.
The company is one of the oldest in the security software and hardware field, tracing its roots back to 1982. RSA claims to have invented the field of public key cryptography about twenty-five years ago when its RSA algorithm was born, and counts the 1986 invention of time-synchronous authentication as another important technological milestone, both of which still play key roles in its SecurID token products sold today.