SuccessFactors has a recipe for business success. The company provides workforce management software designed to help align business strategies, boost employee productivity, and manage development and performance. Its Business Execution Software is a SaaS platform that automates goal planning, progress tracking, and performance reviews. The company sells its software to small to mid-sized businesses and
companies operating in most major industries. It also serves some US government agencies. Its customers have included Capital One, Comcast, Adobe, The Gap, and the DOD. About 80% of sales come from customers in the US. SuccessFactors is a subsidiary of German ERP software company SAP.
Sales and Marketing
SuccessFactors has more than 4,450 customers with 40 million subscribers to its cloud applications. Among its customers are Aryzta, Amtrak, B/E Aerospace, Bank Mandiri, Faurecia, and Patheon Inc.
SuccessFactors works with partners to drive business both ways. It partners include Korn/Ferry International and Cap Gemini Consulting.