PTC (formerly Parametric Technology Corporation) helps its customers TCB with CAD, PLM, and the IoT. The company takes care of business by developing software used in computer-aided design, manufacturing, and mechanical engineering (CAD/CAM/CAE) applications. Its Creo product is used to create 3D computer models for aircraft engines, car bodies, mobile phones, and toys. PTC also offers the Windchill software suite for product lifecycle management, which enables collaborative content and process management -- from design to supplier sourcing and production -- over the Internet. With ThingWorx, PTC provide a platform for developing applications for the Internet of Things (IoT).
Its PLM (Windchill) and CAD (Creo) offerings each account for almost 44% of sales. Service lifecycle management (SLM) products, Servigistics, ArborText, and ThingWorx account for almost 15% of sales.
PTC's customer base is around the Atlantic Rim, with the Americas (41% of sales) and Europe (39%) accounting for the bulk of the company's sales; Japan and Pacific Rim countries account for the other 20%.
Altogether it operates from more than 100 offices in 30 countries around the world. Software development is performed in India and the US.
Sales and Marketing
With some 28,000 customers, PTC sells directly, through resellers, and via systems integrators including IBM, Hewlett-Packard, and Accenture. But the majority of its business is through direct sales. Only about a quarter of sales are through resellers and other strategic partners, who focus on the small to midsized market.
PTC out together perhaps its most successful year financially in 2014 with record revenue and profit. Revenue increased 5% to about $1.36 billion in 2014 from $1.29 billion in 2013. Sales increased in all of the company's business segments as well as in the Americas and Europe. Sales were off in the Pacific Rim and Japan. With the higher revenue and reduced operating expenses, the company made more money, posting a profit of $160 million in 2014, a 11% increase. It closed 2014 with $304.5 million in cash flow, up from $224 million in 2013.
PTC is trying to broaden its reach into new markets by offering hardware and software development tools to a broader customer base and by branching into complementary products and services. While CAD/CAM and life cycle management software continue to power PTC's growth, the company is turning to the Internet of Things for future sustenance. As usual, the company pursued acquisitions to give it a foothold in the business of connecting networked devices.
In 2014, PTC did some internal engineering, restructuring its workforce and cutting more than 280 jobs. The move came as PTC integrated acquisitions and refined its business model.
Mergers and Acquisitions
PTC has made about 20 acquisitions since its founding in 1985 (more than 10 of those in the past decade) to round out its product line and develop new lines of business.
PTC added to its IoT arsenal with the $105 million acquisition of ColdLight, which develops software for machine learning and predictive analytics, for $105 million. ColdLight will serve as PTC’s core data analytics platform aimed at manufacturing, healthcare, media, and retail customers. The combination of Neuron and the ThingWorx IoT platform should automate the analysis of data from networked devices -- a key step in gaining value from the IoT.
In 2014 PTC paid $170 million for Axeda, a maker of device relationship management (DRM) software that allows companies to use the Internet to access and control remote devices (i.e. the Internet of Things). Also that year it bought Atego, a developer of model-based systems and software engineering applications to enhance PTC's portfolio of product lifecycle management (PLM) and application lifecycle management (ALM) software.
In 2013 it bought ThingWorx, NetIDEAS, and Israel-based Enigma Information Systems. In 2012 it paid $220 million for SLM software developer Servigistics to solidify its market leadership in SLM.