MarketTools gives businesses a peek inside their customers' heads. The company provides Web-based online market research software, services and customer survey technologies, helping clients conduct customer satisfaction surveys, develop products, and test new concepts in the marketplace. Among the company's offerings are custom market research capabilities and software offerings such as Survey Manager, Panel Manager, and Community Manager. MarketTools has served clients from a range of industries, including such corporate giants as Del Monte, Johnson & Johnson, and Toshiba. In 2012 MarketTools was bought by online market research company MetrixLab.
The company serves US clients through seven offices in California, Florida, Illinois, Minnesota, New Jersey, Ohio, and Washington. It also operates internationally through offices in India and the UK.
Mergers and Acquisitions
In July 2013 MarketTools bought RawData, a Utah-based provider of mobile research solutions. The acquisition allows MarketTools to track customer behavior on multiple media platforms, namely mobile, online, radio, and TV.
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