MarketTools gives businesses a peek inside their customers' heads. The company provides Web-based online market research services and customer survey technologies, helping clients conduct customer satisfaction research, develop products, and test new concepts in the marketplace. Among the company's offerings are Zoomerang, a customizable survey template; and TrueSample, a market research sample verification technology. MarketTools has served clients from a range of industries, including such corporate giants as Canon, Del Monte, and Tyco International's fire and security system subsidiary, SimplexGrinnell. MarketTools was bought in 2012 by online market research company MetrixLab.
MarketTools also offers Community Manager, which lets businesses create online communities quickly and easily. Its capabilities include configuration wizards, forums, discussion threads, image and video galleries, polls, and text analytics. In addition, MarketTools offers market research services including custom research, analysis, and planning through a team of researchers. The service is complemented by enterprise feedback management, program design, custom training, and support. Among its other products are CustomerSat, a feedback survey designed for both customers and employees.
The company serves its US clients through offices in California, Illinois, Minnesota, New Jersey, Ohio, and Washington. It also operates internationally through its Canada, India, and UK locations.