Electronic Arts Inc. at a Glance


  • Competitive salary
  • Ability to work on latest video games


  • Many positions require extensive overtime hours

The Bottom Line

  • EA is an industry leading video game developer with moderate employee satisfaction. ?

About Electronic Arts Inc.

Electronic Arts (EA) puts gamers in action on the gridiron, the pitch, the battlefield, and in outer space with its most popular games. Its leading titles are Madden NFL (American football), FIFA (football), and Star Wars (all of which are licensed) and its own Battlefield, Mass Effect, and The Sims. EA is generates increasing sales of games for mobile devices, but still makes most of its revenue from games played on consoles from Sony and Microsoft and on personal computers. EA also provides online social games such as those licensed from Hasbro, which include Monopoly. The company is moving into competitive gaming and eSports with its Competitive Gaming Division.


Electronic Arts collects revenue from sales of its games on disc, digital downloads (onto several platforms), subscription fees, and in-game transactions.

Digital has become increasingly important for EA, bringing in 60% of revenue in 2016 (ended March) and rising 10% for the year. Packaged games account for 40% of revenue. Its digital products and services are delivered via Sony's PlayStation Network, Microsoft's Xbox Store, Apple's App Store, and the Google Play store. About a quarter of revenue comes from the sale of extra content.

EA's top three games generate nearly 60% of its revenue. Perennially popular games are FIFA, Madden NFL, Star Wars, Titanfall, Battlefield, and Sim City.

Geographic Reach

Electronic Arts operates development studios in North America, Europe, Asia, and Australia. North America is its largest market, accounting for about 45% of sales with international customers supplying the rest.

Sales and Marketing

As Electronic Arts' business becomes increasingly digital, more of its products and services are being purchased over the internet through Origin, the company's direct-to-consumer platform, or through digital downloads from third-party retailers or via mobile application storefronts. EA sells directly to console makers Sony and Microsoft; they each account for about 20% of revenue. The company also sells packaged games to retailers, including mass merchants (Walmart), consumer electronics stores (Best Buy), and specialty game shops (GameStop). Direct sales to GameStop stores have dropped under 10% of EA's annual sales. EA has partnerships with Tencent Holdings Limited and Nexon Co. Ltd. to sell FIFA Online 3 in China and Korea, respectively.

Financial Performance

Electronic Arts' up-and-down revenue was up in 2017 (ended March), rising 10% to about $4.8 billion from 2016. Stronger sales of its FIFA franchise and first-person shooter titles drove the increase. Digital rose about 20%, reflecting the trend of players purchasing games digitally and engaging with EA's live services. Further, full game download sales rose 44% year-over-year from a higher percentage of Battlefield 1 downloads in 2017, compared to the 2016 first-person shooter title, Star Wars Battlefront. Another revenue driver: extra content, which grew 16% in 2017 from 2016 from Ultimate Team services sales.

EA's net income fell to $967 million, down 16% in 2017 from 2016 year-over-year. The company had a tax benefit of some $450 million in 2016 that didn't repeat in 2017.

A $385 million sales increase in the sale of FIFA 17, Battlefield 1, and Titanfall 2 drove cash flow from operations to $1.4 billion in 2017 from $1.2 billion in 2016.


Electronic Arts has discovered the magic of the network effect. By connecting players with its games and with each through its Ultimate Team offerings and live events, EA has captured more of its customers' time and drilled new revenue streams. The network effect means that the more people that use a product, the more the valuable the product.

Providing avenues for players to reach other and venues in which they can engage with EA games and each other has helped drive the company's revenue higher. Players can move from Battlefield game to Battlefield game through the game's network. In FIFA 17, EA, with the help of data and analytics, created a story mode that brought new players to the title and drove many deeper into the game.

Live game services also opens sources of revenue for EA that include extra digital content, subscriptions, and advertising. The company draw a significant portion of revenue from the Ultimate Team game mode included in its FIFA, Madden NFL, and NHL games that are released every year.

Besides developing new games and ways to increase player engagement, EA is building out a technology foundation to make sure play occurs without delays or breakdowns.

EA also is building out its competitive eSports programs, in which game competitions are shown to spectators. The development is to gain more engagement and compete with Twitch, which is owned by Amazon.

Looking ahead, EA is investing in developing applications of virtual reality and augmented reality.

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Electronic Arts Inc.

209 Redwood Shores Pkwy
Redwood City, CA 94065-1175
Phone: 1 (650) 628-1500
Fax: 1 (650) 628-1380


  • Employer Type: Public
  • Stock Symbol: EA
  • Stock Exchange: NASDAQ
  • CEO: Andrew Wilson
  • Executive Chairman: Lawrence F. Probst
  • CEO: Andrew Wilson
  • 2017 Employees: 8,800

Major Office Locations

  • Redwood City, CA

Other Locations

  • Concord, CA
  • Los Angeles, CA
  • Orlando, FL
  • Louisville, KY
  • Minneapolis, MN
  • New York, NY
  • Pearl River, NY
  • Austin, TX
  • Burnaby, Canada
  • Montréal, Canada
  • Shanghai, China
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