Wazana Brothers International, Inc.

  • Overview

Wazana Brothers International, doing business as Micro Solutions Enterprises (MSE), manufactures and markets imaging equipment supplies, including laser toner and inkjet cartridges. The company markets products under its own brand and sells to vendors who, in turn, rebrand its products. Israeli-American brothers and company executives Avi Wazana and Yoel Wazana established Micro Solutions Enterprises in 1994; the pair continues to own the company. Operating globally, MSE is the largest remanufacturer with US-based production facilities. The company has expanded its business by buying Laser Imaging International and Perfect Ink, both involved in manufacturing inkjet cartridges and laser toner cartridges.

Geographic Reach

The company has operations in the US, Canada, the Netherlands, Spain, the UK, Brazil, Israel, Mexico, and the United Arab Emirates. Its sales and distribution offices are located in the US in California and Pennsylvania and elsewhere in Canada, Israel, Dubai, Brazil, and Europe (to serve its clients in the Netherlands and the UK).

Operations

MSE is the largest producer of OEM-alternative printer cartridges with US-based production facilities. It owns and operates more than 260,000 sq. ft. of manufacturing and sales and distribution facilities worldwide.

It expanded its presence in Europe by establishing a customer service and logistics center in the Netherlands that is both centrally-located and multi-lingual. The company also distributes its products from the UK and Spain.

Sales and Marketing

As part of its business, Wazana Brothers provides products to independent resellers and dealers, as opposed to selling directly to consumers. The company supports its reseller channel through a comprehensive dealer program that includes sales training, customized materials, and marketing programs. The company also works to properly brand itself to create a customer base of loyal end users. To this end, the company created the Micro Solutions Enterprises brand name.

When the firm expanded its business in Europe, Wazana Brothers hired field sales executives in several major European markets, including France, Germany, Spain, and the UK. In this market, the company offers the MSE brand, generic packaging, and private-label options for its larger customers.

Company Ownership

Wazana Brothers International is a privately held business owned and operated by the founding Wazana family.

▲ Show Less▼ Show Full Description


Wazana Brothers International, Inc.


8201 Woodley Ave
Van Nuys, CA 91406-1231
Phone: 1 (800) 673-4968
www.mse-usa.com

STATS


  • Employer Type: Private
  • CEO: Avi Wazana
  • CEO: Avi Wazana
  • President: Yoel Wazana

Major Office Locations

  • Van Nuys, CA