Kingston Technology cuts a regal figure in the realm of memory. The company is one of the top makers of memory modules -- printed circuit boards loaded with DRAM or other memory chips that increase the capacity and speed of printers and computers. Kingston also makes flash memory cards used in portable electronic devices, such as digital cameras, MP3 players, and wireless phones. Kingston takes on some manufacturing chores for customers through a specialized factory in China that tests and packages memory chips before assembling them into customized memory modules.
Kingston has manufacturing operations in China, Taiwan, and the US. It has additional offices in Australia, France, Germany, India, New Zealand, the UK, and Vietnam. To address growing demand in Europe and the Middle East, the company added a turnkey logistics hub in Dublin, Ireland, and established its Asian headquarters in Taiwan.
Sales and Marketing
Kingston caters to an international network of distributors such as Hammer, Simms, and Entatech; resellers; and retailers such as Amazon, ebuyers, and Mymemory. OEM customers and business users include Equanet and Insight. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.
The memory device market is notoriously volatile, with swings in prices, global supply, and demand. The company has benefited from strong demand from business customers and consumers, as well as its line of SSDs. Trends such as virtualization and cloud computing are driving the switch to SSDs, which tend to be faster and more energy efficient, durable, and reliable than traditional hard disk drives. In a bid for a piece of cloud gaming action, Kingston’s HyperX division released a cloud gaming headset in 2014 and plans to follow with another version in 2015.
Kingston also restructures its distribution network in order to grow in Asia. In an effort to increase market share in Vietnam, in 2013 Kingston appointed two new distributors: Minh Thong Informatic (MTC) and Vinh Xuan Computer (SPC). MTC works with Kingston and covers assigned territory from Da Nang to the South market, while SPC distributes full-line Kingston Memory Products from Hue to the north market in Vietnam.