Planar Systems, Inc.

  • Overview
Planar Systems has no qualms about making a public display. The company makes custom, embedded, and video wall displays used in such applications as vehicle dashboards, instrumentation, security monitoring, and retail systems. Planar also sells desktop monitors and home theater systems. Its products -- marketed under the Planar, Clarity, and Runco brands -- include matrix and mosaic LCD systems, flat-panel displays, rear-project cube displays, touch monitors, and theater front-projection systems. The company serves consumers, as well as clients in the retail, industrial, transportation, and education industries, among others. It generates most of its sales in the US.

Sales and Marketing

Planar sells directly to consumers and original equipment manufacturers, but is focused on reseller channels.

Geographic Reach

The company has sales offices in North America, Europe, and Asia and manufacturing facilities in Finland, France and North America. It gets more than two-thirds of its sales in the US.

Financial Performance

Planar reported sales for fiscal 2012 (ended September) of $171 million, down about 8% from 2011. The net loss of $16 million that year was down from a loss of nearly $5 million the previous year. Growth in the company's strong digital signage segment (driven by LCD video wall systems and LCD commercial flat panels) was not enough to offset a 13% decline in sales from its commercial and industrial segment as demand decreased for high-end home theater products, electroluminescent displays, and rear-project cubes.

Strategy

The company is increasingly focused on its fast-growing digital signage business as the commercial and industrial markets it serves are mature and don't offer the same opportunities. To that end, it has been divesting operations (such as the late 2012 sale of its electroluminescent business to Beneq for about $6.5 million) to sharpen its focus on digital signage and interactive display. The company also continues to target new specialty niche applications for digital signage such as large venue viewing, ruggedized outdoor displays, and touch applications.

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Planar Systems, Inc.


1195 Nw Compton Way
Beaverton, OR 97006-6959
Phone: 1 (503) 748-1100
www.planar.com

STATS


  • Employer Type: Public
  • Stock Symbol: PLNR,
  • Stock Exchange: , NASDAQ
  • President and CEO: Gerald Perkel
  • President and CEO: Gerald Perkel
  • Chairman of the Board: Gregory Turnbull

Major Office Locations

  • Beaverton, OR