OKI Data Americas, Inc.

  • Overview

OKI Data Americas makes it easier to produce a hard copy. Operating under the OKI brand, the company manufactures peripheral equipment for personal computers. Its products include digital color printers, black-and-white printers, impact printers, fax machines, and multifunction devices that combine printing, copy, scan, and fax functions. Its newest mulitfunction printer adds wireless capabilities. The company also supplies such items as envelopes, paper, toner, and other supplies. Its products are sold at major retailers such as Amazon, Costco, and Staples. Established in 1972, OKI Data Americas is a subsidiary of Tokyo-based OKI Data.

Operations

Related products include thermal label printers that allow the mobile printing of hospital ID bands and supermarket labels, as well as specialized POS printers, including one with a check-reader function for validating and endorsing checks.

Geographic Reach

The company primarily serves customers located in Canada, Latin America, and the US.

Sales and Marketing

OKI Data Americas serves the graphic arts and specialty printing markets with the OKI proColor Series digital production printers. Other customers include retailers, health care providers, automotive rental and repair shops, airlines, and financial services providers.

Mergers and Acquisitions

In 2014 OKI expanded its presence in South America by buying a 70% stake in the ATM business of Brazilian company Itautec. Renamed OKI Brasil, the company has a manufacturing plant and 3,700 service sites in Brazil and sales operations in Argentina and Mexico.

Strategy

The company works to expand its network of distributors and resellers, often using partnerships. In 2013 it expanded its reseller network with the addition of Styers Equipment of Overland Park, Kansas. Styers Equipment is a printing equipment and peripherals sales and service organization. As part of the agreement, Styers Equipment will sell the OKI pro900DP digital envelope press. The addition of Styers Equipment to the company's distribution network reflects the brand’s growth and the line’s marketability within the graphic arts and production markets.

In a platform development agreement, Agilent Technologies has combined its Managed Information Technology and Output Services product with OKI Data Americas' Total Managed Print product. The integrated offering is distributed through the Agilent Affiliate Network.

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OKI Data Americas, Inc.


2000 Bishops Gate Blvd
Mount Laurel, NJ 08054-4603
Phone: 1 (856) 235-2600
www.okidata.com

STATS


  • Employer Type: Subsidiary
  • President and CEO: Masahiko Morioka
  • President and CEO: Masahiko Morioka
  • EVP and CFO: Kazutaka Onodera

Major Office Locations

  • Mount Laurel, NJ

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