OKI Data Americas, Inc.

  • Overview

OKI Data Americas makes it easier to produce a hard copy. Operating under the OKI brand, the company manufactures peripheral equipment for personal computers. Its products include digital color printers, black-and-white printers, impact printers, facsimile machines, and multifunction devices that combine printing, copy, scan, and fax functions. Its newest mulitfunction printer adds wireless capabilities. The company also supplies such items as envelopes, paper, toner, and other supplies. Established in 1972, OKI Data Americas is a subsidiary of Tokyo-based Oki Data.

Geographic Reach

OKI Data Americas is a top provider of impact printers in the US. The company primarily serves customers located in Canada, Latin America, and the US.

Sales and Marketing

OKI Data Americas markets it impact line to retailers, health care providers, automotive rental and repair shops, airlines, and financial services providers. Related products include thermal label printers that allow the mobile printing of hospital ID bands and supermarket labels, as well as specialized POS printers, including one with a check-reader function for validating and endorsing checks.

OKI proColor digital production printers serve the graphic arts market.

Strategy

The company works to expand its network of distributors and resellers, often using partnerships. In 2013 OKI Data Americas expanded its reseller network with the addition of Styers Equipment of Overland Park, Kansas. Styers Equipment is a printing equipment and peripherals sales and service organization. As part of the agreement, Styers Equipment will sell the OKI pro900DP digital envelope press. The addition of Styers Equipment to the company's distribution network reflects the brand’s growth and the line’s marketability within the graphic arts and production markets.

In a platform development agreement, Agilent Technologies has combined its Managed Information Technology and Output Services product with OKI Data Americas' Total Managed Print product. The integrated offering is distributed through the Agilent Affiliate Network.

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OKI Data Americas, Inc.


2000 Bishops Gate Blvd
Mount Laurel, NJ 08054-4603
Phone: 1 (856) 235-2600
www.okidata.com

STATS


  • Employer Type: Subsidiary
  • President and CEO: Masahiko Morioka
  • President and CEO: Masahiko Morioka
  • EVP and CFO: Kazutaka Onodera

Major Office Locations

  • Mount Laurel, NJ